LIFELINE ONLINE COMMUNICATIONS Amanda Lehner Online Communications Manager National Suicide Prevention Lifeline 1-800-273-TALK (8255)

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Presentation transcript:

LIFELINE ONLINE COMMUNICATIONS Amanda Lehner Online Communications Manager National Suicide Prevention Lifeline TALK (8255)

Seeking Health Information Online The Pew Internet Project says: People turn to the internet for health information when the stakes are high and the connection needs to be fast. That between 75% and 80% of internet users have looked online for health information. One in five internet users has looked for mental health information. 3

Social Media Free and easy to use Viral: Word of mouth referrals, increased visibility Facilitating a conversation, disseminating information and promoting change Creates a community of supporters-- identify, engage and commit Radical transparency = approachability Perceived anonymity= reaching out

Lifeline Online Communications Lifeline Website: Blog: Social Networking Sites Lifeline Gallery:

6

Lifeline Online Communications – Social Media MySpace - 3,000 friends: YouTube - Over 25,000 views: Facebook - 1,700 fans: Twitter followers: 7

Online Partnerships MySpace – outreach, resource and donated ads Facebook – outreach, resource YouTube – resource, Google Grants Help.com – automated response

Lifeline Website Traffic In Q average monthly unique visitors (160,683) increased 117 percent compared to Q (74,041).

Lifeline Traffic Sources 2008

Online Crisis Lifeline defines "online crisis" as someone in suicidal crisis who is reaching out online, or someone who knows a friend (and sometimes stranger) that is threatening suicide online Lifeline receives online crisis reports via: Facebook, MySpace, YouTube, Twitter, Lifeline Gallery, and Lifeline website Respond according to Online Crisis Protocol: Person is helped via 11

Online Postvention Work with community and schools to post resources on profiles of the deceased Use existing social network to identify and reach the network most affected by the death View comments to identify people at risk 12

In the News 13

Current Challenges People reaching out online are given hotline # –Some do not want to call –There is no way to track how many are calling the hotline No online standards or best practices Online crises increasing, no resources 14

Future Opportunities Increase visibility of services on the internet, raise awareness Link up with other health services and mental health services to build and connect an online network of care Offer online support: –Online crisis chat, online warning signs, online natural gatekeepers training Evaluation and research