VIDEO PRODUCT ION 1 News Broadcasting Media Literacy Advertising Convergence

MEDIA LITERACY Ability to ACCESS, ANALYZE, EVALUATE, & COMMUNICATE information in variety of forms In a society dominated by media, it’s important for us to understand and analyze messages we receive

What’s happening in broadcast news today ?

News broadcasting is dominated by huge conglomerates Today… Combinations of 2 or more corporations working in different industries but falling under same corporate structure Parent company & subsidiaries.

Who are the BIG 6 in TV? Today…  Comcast (General Electric)  Viacom  CBS  Walt Disney  News Corp  Time Warner

Go to this website: Media Conglomerates—Who Owns What? KDD3KwCFUaMtgodf3ofpw Check out this presentation big-six/

Look at the 2 nd chart. What other types of companies (non-television) does each parent company own? Bigger Ownership Chart: Chart-2006-but-still-relevant-today  Comcast / General Electric  Viacom  CBS  Walt Disney  News Corp  Time Warner

So what?

So what’s the issue? -6 companies control 90% of what we read, watch, listen to. -In 1983 it was 50 companies -Roughly 230 media executives control what over 315 million Americans see. -Other problems? Lack of diversity, uncritical of sponsors/companies, bias, native advertising Today…

So what’s the issue? -Check out the chart on my webpage. -What other staggering statistics do you see? corporations-control-90-of-the-media-in- america Today…

So what’s the issue? Today…

So what’s the issue? Today…

bias of journalists in selecting stories that are reported and how they are covered… goes against standards of journalism, which stress fair & accurate reporting. MEDIA BIAS

TYPES: MEDIA BIAS Advertising—stories selected/altered to please advertisers. Corporate—stories selected/altered to please corporate owners of media. Political—attacking parties, candidates, beliefs. – – viewed-as-most-ideological-network/ viewed-as-most-ideological-network/ Mainstream—report what everyone else is reporting / avoid stories that will offend. Discrimination—attack particular race, religion, gender, age, sexual orientation, or ethnic group.

Just a few basic examples… slams-cnns-mh370-coverage-video/ media-bias/abcs-nightline-skipped-obamacare/ MEDIA BIAS

TYPES: MEDIA BIAS SENSATIONALISM— use of exciting / shocking stories or language, regardless of accuracy, to provoke public interest / excitement appeals to emotions controversial intentionally omitting facts / info being loud to get attention trivial information misrepresented / exaggerated as important or significant

TYPES: SENSATIONALISM — Mhttp:// M yPISqfcs&NR=1http:// yPISqfcs&NR=1 Stewart - Ebola MEDIA BIAS

-Racism / Sexism / stereotypes -Objectification of women / girls -Political affiliations / bias -Fear mongering -Ignoring non-local issues -Simplification of complex issues (ie. politics, etc) *** OTHER NEGATIVE MEDIA TRENDS

Good thing or bad thing? os/2x8tka/good-badfellas--- good-thing-or-bad-thing- (show Campaign Ads 2014) CLIP

Perspectives…

In 1990s, media mergers and tech innovations gave birth to convergence journalism, enabling media companies to gather and share info over a variety of platforms (print, TV, websites, social media, smartphones, etc).  Used to be more common for journalists to study one medium and stick with it.  21st century journalist writes & delivers news content in a variety of formats. CONVERGENCE

HARD NEWS vs. SOFT NEWS Wars Economy Politics Natural disasters Entertainment Sports Celebrities Human interest Serious issues that affect people’s lives Trivial issues that are not very important

EDWARD R. MURROW CAREER: –Started as radio announcer during WWII –Moved to CBS news on TV –Started own shows SEE IT NOW & PERSON to PERSON KNOWN FOR: –Up close / personal reporting of WWII –Stand against hysteria of Senator Joseph McCarthy / McCarthyism

EDWARD R. MURROW IMPORTANCE –Understood responsibility as a reporter –Championed intelligence / democracy –Set standard for ethics in journalism –1 st to perfect TV news journalism