Advanced Google Searching June Liebert Director and Assistant Professor The John Marshall Law School “Do no harm” – the Google mantra.

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Presentation transcript:

Advanced Google Searching June Liebert Director and Assistant Professor The John Marshall Law School “Do no harm” – the Google mantra

September 26, 2007June Liebert, The John Marshall Law School2 Topics How does Google work? How does Google work? Advanced searching Advanced searching Google tools Google tools Alternatives Alternatives Goal Goal

September 26, 2007June Liebert, The John Marshall Law School3 How does it work? Crawl Crawl Googlebot spider Googlebot spider Number of pages? Number of pages? Update frequency? Update frequency? Index Index Query Query Rank Rank PageRank uses PageRank uses Number of links Number of links Quality of the linking sites Quality of the linking sites Ads and Googlebombs Ads and Googlebombs

September 26, 2007June Liebert, The John Marshall Law School4 Does Google include everything? No! No! Invisible Web (Deep Web) Invisible Web (Deep Web) 550 times the size of Google 550 times the size of Google (Bright Planet white paper, 2001) (Bright Planet white paper, 2001) Databases Databases Search engines improving Search engines improving PDF files PDF files Database searches Database searches Diagram from

September 26, 2007June Liebert, The John Marshall Law School5 Advanced Searching

September 26, 2007June Liebert, The John Marshall Law School6 Search Terms and (default) and (default) or or “” “” + - ~.... * exact phrase “blue sky” required +google without -yahoo synonyms ~automobile # range president wildcard “francis * coppola” (one or more words in a phrase)

September 26, 2007June Liebert, The John Marshall Law School7 Google Query All search words count All search words count Exact match Exact match Word stemming Word stemming Stop words Stop words Term proximity and order Term proximity and order Not case sensitive Not case sensitive Ignored characters (punctuation) Ignored characters (punctuation) Apostrophes and hyphens Apostrophes and hyphens

September 26, 2007June Liebert, The John Marshall Law School8 Other options Domain site: Domain site: File type filetype:pdf File type filetype:pdf Images sunset pictures Images sunset pictures Local search pizza chicago Local search pizza chicago Within URL or Title Within URL or Title allinurl, inurl, allintitle, intitle allinurl, inurl, allintitle, intitle

September 26, 2007June Liebert, The John Marshall Law School9 Languages Set language preferences Set language preferences Translator Translator Arabic Armenian Belarusian Bulgarian Catalan Chinese ( Simplified ) Chinese ( Traditional ) Croatian Czech Danish Dutch English Esperanto Estonian Filipino Finnish French German Greek Hebrew Hungarian Icelandic Indonesian Italian Japanese Korean Latvian Lithuanian Norwegian Persian Polish Portuguese Romanian Russian Serbian Slovak Slovenian Spanish Swedish Thai Turkish Ukrainian Vietnamese

September 26, 2007June Liebert, The John Marshall Law School10 Specialized Queries Calculator Calculator Dictionary Dictionary Map Map Phonebook Phonebook Movies Movies Stocks Stocks Weather Weather Conversion Conversion Time Time Books Books

September 26, 2007June Liebert, The John Marshall Law School11 Refine results Refine results Cached page Cached page Similar pages Similar pages Translation Translation Reading the Results Répertoire Web de Google - World > FrançaisRépertoire Web de Google - World > Français - » [ Translate this page ] «... Modifié par Google - ©2003 Google Aide du répertoire Google - À propos - Google in English. directory.google.com/Top/World/ - 7k - Mar 26, Cached - Similar pages Translate this pageCachedSimilar pages Répertoire Web de Google - World > FrançaisTranslate this pageCachedSimilar pages

September 26, 2007June Liebert, The John Marshall Law School12 Local Results Page Example

September 26, 2007June Liebert, The John Marshall Law School13 Evaluating Results Authoritywho? Authoritywho? Objectivitywhy? Objectivitywhy? Accuracytrue? Accuracytrue? Currencywhen? Currencywhen?

September 26, 2007June Liebert, The John Marshall Law School14 Other Google Tools Toolbar toolbar.google.com Toolbar toolbar.google.com toolbar.google.com Bookmarks Bookmarks Scholar scholar.google.com Scholar scholar.google.com scholar.google.com Book Search books.google.com Book Search books.google.com books.google.com Patents Patents News Alerts News Alerts Reader reader.google.com (for RSS) Reader reader.google.com (for RSS) reader.google.com

September 26, 2007June Liebert, The John Marshall Law School15 Even More Google Maps maps.google.com maps.google.com Earth earth.google.comearth.google.com Gmail Talk talk.google.comtalk.google.com Calendar calendar.google.com calendar.google.com Documents, Spreadsheets docs.google.comdocs.google.com Labs labs.google.com labs.google.com YouTube Blogger Picasa (photos) picasa.google.com picasa.google.com

Top 10 Search Engines

September 26, 2007June Liebert, The John Marshall Law School17 New Search Engines KartOO (clustering, visual meta search) KartOO (clustering, visual meta search) Quintura (clustering) Quintura (clustering) GoshMe (meta-metasearch, beta) GoshMe (meta-metasearch, beta) Cha Cha (live person) Cha Cha (live person) Aftervote (social searching) Aftervote (social searching)

September 26, 2007June Liebert, The John Marshall Law School18 Sites of Interest The Internet Archive The Internet Archive Google API Proximity Search Google API Proximity Search Google Hacks Google Hacks Search Engine Watch Search Engine Watch Alt Search Engines Alt Search Engines Google Guide Google Guide