Introduction to Branding. Aims Understand the importance of colour. Using creativity when designing. Know what different opportunities there are to advertise.

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Presentation transcript:

Introduction to Branding

Aims Understand the importance of colour. Using creativity when designing. Know what different opportunities there are to advertise and brand a company. Objectives Correct completion of Task 2 & 3. Effective bag design (Task 4). Discussion about Ambient and Stunt Media.

TASK 1 You have 5 minutes Name all the brands on the sheet.

TASK1TASK1

Choose the right colours Colour increases brand recognition by up to 80%. Colour ads are read up to 42% more than similar ads in black and white. Colour can be up to 85% of the reason people decide to buy.

Colours RGB RGB stands for red, green and blue, which are the base colours in the RGB colour model. This colour model is based on light. CMYK CMYK stands for cyan, magenta, yellow and black. The base for CMYK is white (like most paper). CMYK can create a wide array of colours (though not as many as RGB). PMS The colour system created by Pantone Inc.

TASK 2 You have 5 minutes Name the brands on the sheet that use the colour schemes as part of their identity.

CLUE: Make a house a home. TASK2TASK2 CLUE: Helps you… In past surveys the AA’s black and yellow was the best colour scheme for recall (98%) closely followed by Easyjet’s orange (93%) and Cadbury’s purple (88%) * BrandCurve

TASK 3a You have 3 minutes Using the sheet colour the first logo to make the brand appear expensive.

TASK 3b You have 3 minutes Using the sheet colour the second logo to make the brand appear budget.

TASK 3c You have 3 minutes Using the sheet colour the third logo to make the brand appear natural.

TASK 3d You have 3 minutes Using the sheet colour the fourth logo to make the brand appear fun.

WHAT IS AMBIENT MEDIA? Ambient Media started to appear in British media jargon around It is the name given to Non-Traditional or Alternative Media. The following are some reasons for the growth of ambient media: –A decline in the power of traditional media. –Its ability to offer precise audience targeting.

Examples of Ambient Media

TASK 4 You have 7 minutes Sketch a bag design for: A gym

THE PROFESSIONAL DESIGNS

Stunt Media/Guerrilla Marketing By going on eBay to offer his forehead as advertising space, Fischer has earned himself an astonishing $30,100 (pounds 16,085) for a month's work. In return, he will wear a non- permanent logo tattooed above his eyebrows while he works, rests and plays. FHM were one of the companies who used this trend. Possibly the most well known and recent Guerrilla stunt is the Dance by T mobile.

For Teacher - T Mobile videos T Mobile Dance : Making of : Personally I have downloaded a flv player and downloaded these videos off You Tube as most schools can’t access it.

Worksheets Sheet for slide 4 & 8 (Task 1 & 2) Sheet for slide 9/12 (Task 3) Sheet for slide 15 (Task 4)

CLUE: Make a house a home. TASK2TASK2 CLUE: Helps you… In past surveys the AA’s black and yellow was the best colour scheme for recall (98%) closely followed by Easyjet’s orange (93%) and Cadbury’s purple (88%) TASK1TASK1

“Ideas usually come not at my desk writing but in the midst of living.” TASK4TASK4

ANSWERS

Coke X box Manchester United Tesco Body Shop Ford Adidas Cadbury MSN Messenger Mc Donalds Motorola TASK1TASK1

Homebase CLUE: Make a house a home. TASK2TASK2 Mars CLUE: Helps you… Google (or Windows) In past surveys the AA’s black and yellow was the best colour scheme for recall (98%) closely followed by Easyjet’s orange (93%) and Cadbury’s purple (88%) * BrandCurve