Prepared by Vitalina Yashchenko CEO ALL Motion Group

Structure Personal Overview Seminars, main interesting information –Corn –BBDO&Proximity –Client Debates –JWT Favorite cases What Ukraine has to do to win Cannes Lions Award? Bonus for each of you today

Festival Diary An open source: SEMINARS!!!

Return from Mars

Main trends Previous year Main trends of a previous year – there is no line between ATL and BTL Digitalism This year Main trends of this year – there is no line between ADVERTISING and PR Idea first Positive thinking

Seminars and workshops Socio-political 25% Own/other cases Promo of networks, agencies, festivals, associations and media partners - 60% Own/other cases Informative – 5% Speakers shared their techniques, secrets, ideas, information exchange Don’t worry if you see this in Ukraine, it has already happened

Seminars overview

Carol Cone Founder and Chairman

Trust - lowest in 10 years

Cause creates differentiation 79% would be likely to switch from one brand to another brand… if the other brand is associated with a good cause* Participants spent nearly twice as long (49% more time) examining ads with a cause affiliation, in each of the product categories, versus the control. *причина, основание

Important to Employees

Global Expectations equally high

Globally, Consumers punish Irresponsibility

“When we come out of this fog, this notion that companies need to something – they need to be accountable for more than just the money they earn – is going to be profound*.” CEO of GE, First speech after appointment Ecomagination Business Conference *глубокими, основательным

Consumers expectations Consumers expectations Former consumers expectations from business – It’s nice to contribute to society and environment Present consumers expectations from business – You must contribute to society and environment

Trends in cause

Value & Values

Core to business By 2010 the Shakti network aims to have reached 600 million consumers

Core to business

Tide loads of hope

Core to business Core: ядро, основание

The new currencies

Join the movement at

Starbucks

Social media

Video

Social media

You Must See It !!!

PNC Financial Services Group before clutter

PNС A 10-year, $100 million investment in school readiness

Program elements

Nike, just do it “The performance of Nike and every other global company in the 21 st century will be measured as much by their impact on quality of life, as it is by revenue growth and profit margins.” - Phil Knight, Chairman, Nike

BBDO & Proximity Andrew Robertson President, CEO BBDO WorldWide

BBDO & Proximity Different ways of Internet use by a men and a women IT Effects online behavior YOU have to use this information for effective online communication

Difference IN BRAIN

63% OF ALL PURCHASING IN INTERNET ARE WOMEN

Use of Internet Men are using Internet For scoring For fantasy Women are using Internet For relationship For reality

70% OF MEN WOULD NOT KNOW HOW TO ENTERTAINE THEMSELVES WITHOUT THE INTERNET Scoring Behavior

56% OF WOMEN THINK LIFE WOULD BE IMPOSSIBLE IF THEY COULDN’T USE THE INTERNET TO KEEP IN TOUCH WITH FAMILY AND FRIENDS Relationship Behavior

Facebook The most fast-growing group in Facebook – women over 55

63% OF WOMEN IN UK COMPLAIN THAT MEN SPEND TOO MUCH TIME PLAYING ONLINE GAMES

73% OF FRENCH MEN ARE CONVINCED THAT WOMEN CAN`T KEEP A SECRET WHEN THEY ARE ONLINE

84% OF VIRTUAL REALITY GAME PLAYERS ARE MEN

40% OF MEN FEEL MORE ATTRACTIVE ONLINE

Blogher.com 8 million

25% Women in blogosphere has reduced time spent reading magazines

Facebook No options Certainty Benefits in man attractiveness with product Options Choosing Recommendations of friends Help In relationships

Use this information for effective online communication

Cannes Debates… Client Speakers Kraft Foods McDonalds P&G Johnson & Johnson What does the recession mean for us?

Analyzing consumers needs Additional Value for consumer Example from Kraft Foods: print recipes for consumers. As they now prefer home cooking to eating out, we’ll help them with recipes. 7-14% New media and Digital communication in marketing budget

JWT Fernando Vega Olmos Creative Chairman of Continental Europe and Latam

Each year of money loses

+42% of investments in R&D RESULTS of are known

My favorite cases

T-MOBILE Advertiser/Client:T-MOBILE Entrant Company:SAATCHI & SAATCHI London, UNITED KINGDOM

T-MOBILE

YELLOW PAGES

Philosophy: How to get the Golden Lion?

Special Awards Agency of Year This award is given to the agency that obtains the highest score for entries in the Press, Outdoor, Film and Radio Lions sections, irrespective of whether these have been entered by the agency or another party. 1. DDB Brasil, São Paulo, Brazil 2. ALMAPBBDO, São Paulo, Brazil 3. DDB&CO., Istanbul, Turkey The largest delegation at the festival was from Brazil, 82 - journalists and more than 500 industry representatives Brazil has entered the Cannes Festival in 1985 Lobbying and promotion of the country – 2006: workshops, events and other activities

Спасибо за внимание!