Harnessing Social Media to Generate Buzz Presented by Sandeep Junnarkar Associate Professor CUNY Graduate School of Journalism Sustainable Tourism Lab,

Slides:

Advertisements

Similar presentations

Connect The Rise of Customer Communities: What the Social Media Explosion Means to Reference Programs April 10, 2007 Connect Connect with the audiences.

Advertisements

Social Media Marketing Presented by Jacob Richman TechShoret Conference, February 26, 2009.

Dunedin Chamber of Commerce Social Media & Marketing For Your Business September 23, 2009.

Publishing and the Web. What do online customers want? The Google generation expect: To find everything quickly & efficiently Websites to be easy to use.

Developing a Social Media Strategy Ashley Schaffer Ebe Randeree For Your Organization.

Social Media Intro to Business & Marketing. The most three most trusted forms of advertising are: Recommendations from people I know - 90% Consumer opinions.

CHAPTER 9 Social Computing.

Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One for Dummies Facebook Marketing All-in-One for Dummies Watermelon Mountain.

Small Business & Web Technology Going Social. Agenda What is Social Network? Why Social Network Matter? Trends in Social Networking – Facebook – Twitter.

SEO & SMO Working Plan Copyright © Orion Computech | | - | Skype: - vishal.orion.

Marketing Communications Services Hayward, WI.

Social Media & the Enterprise, Part 1 Social Media 101 An Introduction to User-Driven Communities & Content for Business Leaders Presented by Sean Gallagher.

WEB 2.0 MARKETING A report on the many diverse strategies on Web 2.0 Marketing on the World Wide Web.

Online Social Media. This presentation introduces: Push Vs Pull marketing Using online networks to market your business Communicate your message efficiently.

A Brief Overview of Social Media UW PRSSA May 21, 2009 Jessica Randazza.

9 Social Computing.

Creative Web Mall (India) Pvt Ltd. Experts for Search engine optimization & Social Media Optimization Solutions!

Social Media IST Olivier Georgeon April 15 th

Adriana Iordan Web Marketing Manager / Avangate Social Networking Media How the software authors should use it?

New media for outreach New media and you. 77% of active internet users regularly read blogs Twitter has 20 million new users every month Facebook has.

Social Media IST Olivier Georgeon, Frank Ritter 16 April 2011 Examples Facebook YouTube Myspace Twitter Del.icio.us Digg Etc…

WEB 2.0 AND B2B MARKETING Dr. Dawne Martin MKTG 241 November 15, 2012.

Warm-up  Click on the link below and read the article. Jot down 5 interesting facts  social-media-facts-and-statistics-you-

Social Media Marketing: CONNECT Context Online/Offline Newness Network Expand Convert Test Ivan Surjanovic, Copyright.

Plugging In Connecting with your Membership On Line T HE A MERICAN L EGION.

8 Social Computing.

7-1 Developing Market Strategies I don’t like the chapter I don’t like the chapter Let’s do something different Let’s do something different Chapter 7.

ELECTRONIC COMMERCE MIS E MARKETING LECTURER INCHARGE- ALM AYOOBKHAN

Lecture 10 Trends and future applications. Breaking Down Social Media  Media:  the means of communication, as radio and television, newspapers, and.

Kat & Mouse | katandmouse.com | facebook.com/katandmouseo Blogging + SEO It’s more than just a title tag. By Kathy Long, SECRO (Search Engine Conversion.

Getting There from Here: A Model to Develop Social Media and Digital Strategies to Increase Alumni Engagement with Your Alumni Website David Regan White.

Twitter, Facebook, Linked In Social Networking and Branding for the Real Estate Professional.

Media Relations in a Social Media World By Julie DeBardelaben Deputy Director of Public Affairs CAP National Headquarters.

E-Commerce and the Entrepreneur

The Future of Marketing is Inbound Marketing Mike Volpe VP

Social Media is: ? Social Media: are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing.

H OW T O G O S OCIAL In the Timeshare Industry. W HAT IS S OCIAL MEDIA ? “Social media describes the online technologies and practices that people use.

SOCIAL MEDIA MARKETING Vietseo.vn 30/09/2011 Share version Pls become VIETSEO PRO member for Full version (41 pages) become VIETSEO PRO member become VIETSEO.

Inbound Marketing OPASTCO Symposium – November 2009 Mike Volpe VP

22 Social Media Marketing Trends for 2010 Dreamgrow Digital

Integrating SMO and SEO Jacob Morgan and Jose Nunez.

Social Media for Writers Presentation to Dorset Writers Network 10 th January 2015.

Inbound Marketing: B2B Lead Generation Using Social Media, Blogs and SEO BMA Chicago – October 2009 Mike Volpe VP

Delivering Your Messages in Today’s Online Environment American Library Association, PR Forum Kevin T. Kirkpatrick Executive Vice President Sunday, July.

Social media (social environments): blogs, social networks, social news, wikis, forums, message boards, message boards, blogs and podcasts. Social media.

Using Social Media for Fundraising and Communication with Supporters Lindsay Boyle – Communications & Research Coordinator Claire Chapman – Information.

6 - 0 Reaching the Customer HP Survey According to an HP survey: 64% of small businesses lack confidence in their marketing decisions, 60% felt.

 Steve Craig  A Sacramento native and graduate of UC Davis  Over ten years experience working with web technologies  Associate Product Manager for.

Business consultation and training centre LatConsul.

Corporate Sponsor Corporate Partner Corporate Affiliate Chapter Sponsor.

Lecture 5 Web 2.0 Teaser Instructor: Jie Yang Department of Computer Science University of Massachusetts Lowell Exploring the Internet, Fall 2011.

Blog Profits Blueprint How to Use a Blog to Make a Six-Figure Income, Become THE Authority in Your Market and Build a Super-Responsive List.

SOCIAL MEDIA. Social Media  A category of sites that is based on user participation and user-generated content. They include social networking sites.

| | Ralph Bunche Road Elgon Court Block D1 Upperhill,Nairobi, Kenya SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES.

Social Media & Social Networking 101 Canadian Society of Safety Engineering (CSSE)

How Social Media Changed The World Of Event Planning By Olivia Burke.

Social Media Strategies. Socialnomics Video Markets are conversations Silence is fatal…. The Clue Train Manifesto – published 2000.

Social media and its application in hospitality Silvena Dencheva, Ph.D. Assist.prof. in VUM-Varna.

Welcome to Brainguru Technologies. SEM Company Brainguru Technologies is a Leading SEM Company in the sector of Noida. SEM stands for Search Engine Marketing.

Leeds 20/06/07 TravelMole.com 1 Web 2.0 – informed opinion or a load of blog? Graham McKenzie TravelMole.com.

Using Social Media to Promote Events By Alan Merriman DL231 N

Thotwaves Innovations Welcome To SMM & SMO Activity Plan

EbIZ STARTUP SECRETS.

AMANDA CHRISTIE SOCIAL MEDIA July 2010.

Social Media Account Management Services

How to use the web to let users' ideas lead your work

Dunedin Chamber of Commerce Social Media & Marketing For Your Business

Submitted To: Submitted By: Seminar On Social Media.

Presentation transcript:

Harnessing Social Media to Generate Buzz Presented by Sandeep Junnarkar Associate Professor CUNY Graduate School of Journalism Sustainable Tourism Lab, Pawtucket, RI May 20, 2009

Buzz, the old fashioned way Buy ad space Broadcast info in one direction

What's all the fuss with Social Media Optimization (SMO)? Wisdom of the crowds Voting system Forming valuable connections Generating peer-to-peer interest Unlimited reach Embedded spokespeople Persons of great influence

Is it for real? Examples of Social Media Marketing –Procter & Gamble's Capessa –Phillips-Van Heusen’s Arrow –BMW –Aqua Dulce

SMO advertising exploding $300 million in 2006 $900 million in 2007 $2.5 billion by 2011 »Source: eMarketer

Goals of Social Media Connecting & Bonding Sharing content Gathering content Voting on content

Connecting & Bonding MySpace Facebook Friendster Blogs

Creating content Blogs Wikis YouTube Twitter Mashups

Gathering content Blogs Wikis Podcasts Flicker.com iTunes RSS

Sharing Content Blogs Del.icio.us Digg this Tagging Reddit StumbleUpon RSS

Flocking for real? 60 million active users on Facebook 300 millions MySpace accounts 112 million blogs, according to blog tracker Technorati

What's the gain? Digital word-of-mouth advertising Long-term conversation with customer In-depth feedback from smaller, but dedicated group New product or service ideas

Any pain? Overwhelming for some customers Social networking fatigue Powerful big mouths Loss of control of message

Understanding Online culture Yes, you could lose control Conversation will occur without you Join in People will form their own opinion

Setting up shop Multi-prong approach Easy: Use on page tools like Digg, This, Redditt, StumbleUpon Harder: Create great content

What is "great content?" Keep the “sell” out of it Observe Web etiquette Localize Target a niche

Five rules of SMO 1. Increase your linkability 2. Make tagging and bookmarking easy 3. Reward inbound links 4. Help your content travel 5. Encourage the mashup Source: Rohit Bhargava's Influential Marketing Blog

Benefits for travel industry Tourists share their favorite experiences, restaurants, hotels, hikes Entries about Blackstone Valley are linked to national travel sites and forums Feedback helps you improve your services

Summary and Conclusion Conversation is occurring Join in Offline ads to push people online Have to live up to the buzz

Questions?

From free to ouch! Tools are available for free Consultants charge $3,000 to $15,000 a month for smaller companies Fortune 500 SMO campaigns reach into the millions.