NATIONAL FLOOD DETERMINATION ASSOCIATION 2009 ANNUAL RETREAT FloodSmart Update Bruce A. Bender April 6, 2009.

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Presentation transcript:

NATIONAL FLOOD DETERMINATION ASSOCIATION 2009 ANNUAL RETREAT FloodSmart Update Bruce A. Bender April 6, 2009

Policies In Force Update As of January ‘09: 5.61 million Growth from June ‘04 – Jan ‘09: 26.2% Growth CT5: 0.79% (since 4/08)

Policies In Force Update Growth in SFHA exceeds NSFHA –But sales higher in NSFHA! Retention improves significantly Policy Retention

Campaign Summary* DRTV Estimated Impressions: 1.1 billion Print Estimated Circulation: 32.4 million PR (stories w/FloodSmart) Circulation: 138 million Direct Mail Pieces Mailed: 6.37 million Calls to Call Center: 79,500 FloodSmart.gov hits: 1.26 million Agent Referrals (FloodSmart.gov + Call center): 60,700 Risk Profile on FloodSmart.gov: 557,000 * April 2008 – December 2008

Campaign Summary Agents.FloodSmart.gov –27,000 Registered Agents –13,000+ Referral Agents –1,000+ agents used Co-Op ads –Mail On Demand has had 650 log-ins and 23 orders to date

Campaign Highlights - PRP

Campaign Highlights – PRP Results

Campaign Highlights - FSAW Flood Safety Awareness Week: March 15-21, 2009 –Partnered with NOAA and the NWS –Web site with interactive map and tools –Outreach Results as of March 30 –Web site had over 8,000 visitors –More than 1.25MM media impressions –13 different organizations distributed FSAW press releases and messages. –Received strong support from insurance associations

Campaign Highlights – Updated FloodSmart.gov Content updates “One-stop-shop” for risk profile and agent referrals Toolkits are available for download Shareable assets:“Flood Scenarios” and the “Cost of Flooding” tools Testimonial videos can be linked from YouTube

Campaign – Coming Soon – Mapping Status Report

Campaign – Coming Soon – Spanish Material CD Library

Campaign –Coming Soon – Mail on Demand New PRP Template Homeowners Cross-Sell Promotion PRP Template Homeowners Cross-Sell Template

Campaign – Coming Soon – Much More Hurricane Season –Widget –Landing Page –Theme: “Hurricane Season is Flood Season” Buffer Zone Direct Mail Testimonial

QUESTIONS?