Social Media Platforms. LinkedIn 1 OF EVERY 3 PROFESSIONALS on the planet is LinkedIn.

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Presentation transcript:

Social Media Platforms

LinkedIn

1 OF EVERY 3 PROFESSIONALS on the planet is LinkedIn

Spending Time vs. Investing Time Top 3 types of content expected Spend Time Personal Networks Info on friends Info on personal interests Entertainment updates Invest Time Professional Networks Career info Updates on brands Current affairs 1 2 3

Creating Your Brand and Content

What Content Should You Share? White Papers E-books Presentations Videos Jobs 17

Understanding Your Audience 18 Tech IndustryTech EliteArticles per Trending Topic BusinessCloud Computing Five Game-Changing Predictions for IT in 2014 : cioinsight.com Virtualization vs. Cloud Computing: What's the Difference? : businessnewsdaily.com Cloud ComputingAndroid Why Nest will be bigger for Google than Android : qz.com Google Ends Its Motorola Misadventure : businessweek.com MarketingLeadership Are You the Smartest Person in the Room? Let's Hope Not : linkedin.com Don't Fall In To These Leadership Traps In 2014 : forbes.com Social MediaMobile Devices Enterprise Architecture: Getting Organized For The New Year : forbes.com Mobile-First Is Old News. Think Platform-First. : linkedin.com CRMBig Data MIT to offer its first professional MOOC in big data : gigaom.com 2014: The Year Big Data Adoption Goes Mainstream In The Enterprise : forbes.com

Who’s Doing It Well? 19

Who’s Doing It Well? 20

Who’s Doing It Well? 21

Enterprise Pages 22

Promoted Opportunities

Display and Text Ads 24 Ad Placements Rectangle Skyscraper Text Link Leaderboard

Sponsored Updates 25

In-Mail 26

Follow or Recommended Ads 27

Targeting Options 28

Targeting Options 29

Key Takeaways What LinkedIn offers members and customers LinkedIn Content strategies and best practices Paid and Organic opportunities 30

YouTube

Over 6,000,000,000 Videos watched each month

25 – 34 Year olds Have the highest consumption

Creating Your Brand and Content

YouTube Brand Channel 35

YouTube Brand Channel 36

YouTube Brand Channel 37

YouTube Brand Channel 38

YouTube Brand Channel 39

YouTube Brand Pages 40

Elements To a Viral Video Surreal: A video you’d want to watch over and over again Emotional: They should elicit a feeling Length: Keep it short Don’t Make an Ad: Give your audience the content they want 41

How To Optimize Your Videos – Metadata 42

Metadata - Title 43

Metadata - Description 44

Metadata - Description 45

Metadata - Tags 46

How To Optimize Your Videos – Thumbnail Optimization 47

How To Optimize Your Videos – Thumbnail Optimization 48

How To Optimize Your Videos – Annotations 49

How To Optimize Your Videos – Spotlight Annotations 50

How To Optimize Your Videos – InVideo Annotations 51

Promoted Opportunities

Home Page Ads

TrueView Ads

Key Takeaways How Brands use YouTube Content strategies and best practices Paid and Organic opportunities 55