Propaganda: An extreme form of persuasion for the purpose of getting people to do certain things or think a certain way. Propaganda appeals to emotions rather than to intellect, and many times, only one side of a situation is presented.

 Methods-not based on facts-that are used to make an argument more persuasive. Critical readers need to watch out for them whether they are used on purpose or by accident.

 An appeal for others to “ join the crowd” in order to be on the “winning side”

 A famous person endorses a product, person, or idea.

 Presenting only the positive information and leaving out anything that may be negative.

 The use of words that have negative connotation towards apposing products.

 The use of common, ordinary people to promote a product.

 The use of gimmicks, rebates, free toys, etc. to promote and sell a product.

 When a jingle or product name is repeated over and over  The purpose is to get it stuck in your head so you will buy the product

 plays on deep-seated fears; warns the audience that disaster will result if they do not follow a particular course of action.  Example: an insurance company pamphlet includes pictures of house destroyed by floods

 Emotionally appealing words are used to describe a product or idea, but no evidence is given to support it.

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 The use of fear, humor, something sad, etc. to get your attention and remember a product.

 With a partner, come up with two examples for each propaganda technique-you may not use the examples we discussed in class!

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