Free Tools For Measuring Impact 2014 National Native Media Conference Hyatt Regency Santa Clara July 12, 2014 Eric Martin, Interactive Media Specialist.

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Presentation transcript:

Free Tools For Measuring Impact 2014 National Native Media Conference Hyatt Regency Santa Clara July 12, 2014 Eric Martin, Interactive Media Specialist visionmakermedia.org/blogs/eric visionmakermedia.org/blogs/eric

“It’s $5 to push the button. It’s $75 to know what button to push.” - John Gregg, Sr. (Hopi)

Facebook Insights

YouTube Analytics

Twitter Analytics

Analytics YouTube Built-In Analytics Facebook’s Built-In Analytics *New* Twitters Analytics (Followers, Clicks) Previously Used Twtrland (Followers) Hootsuite Ow.ly Links (Clicks) Google Analytics ConstantContact

Google for Non-Profits Free Google Ads (Last year, over $100,000 in free Google Ads) Place Your Own Ad Overlays Asking People to Donate on YouTube Upload Customized Thumbnails for YouTube Videos Direct Donation Button First to Try Out New Features

Q&A

Continuing the Conversation Tech Blog - DM on Facebook or twitter Conference Downtime