Jan 7-8

Journal  What do you want to accomplish in the year 2015?  Where do you see yourself in 5 years? In 10 years?

Current Events  Discuss current events.

Essential Questions  What is a stereotype?  How can stereotypes be harmful?  What role can and does advertising play in perpetuating or combating damaging stereotypes?

Stereotypes in Advertising  A stereotype is an assumption or belief about an entire group of people.  Share examples of stereotypes that you are aware of.  Acknowledging the existence of a stereotype is not the same as saying you believe the stereotype to be true.

Think back…  Think back to the strategies for critically reading advertisements (what we did last class period).  What power do advertisements have to keep stereotypes going?  What power do advertisements have to show stereotypes to be unfair or untrue?

Examine  Examine your ad within your group.  Apply what you know about advertising and discuss the stereotypes contradicted or perpetuated in the ad you are viewing.  You will present your findings to the class.

Examine VgHrV9H-8k Think about the 2 ads and what analyze them. Complete the handout following the directions on the page. Discuss observations and answers.

Take away  What you need to take away from this activity…  Advertisements are everywhere. Continue to examine ads and be a critical consumer of media.  Think about how advertising messages make you feel and how the messages affect the way you respond to something.

Who should we be?  Thinking about the stereotypes within advertising…find an ad and examine:  who is shown?  how are they shown?  What is true about the families represented in the ads?  How are families in ads similar to and different from families in real life?  What kinds of messages might the ad be sending about how families should be.

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Consider and answer the following:  By representing people in a certain way again and again, advertisers send a message about the right way – or the only way- to be.  Answer the following question: How might you be influenced by ads if they featured more diverse, realistic representations of families? Write a paragraph or draw a picture showing how this change might affect your feelings about yourself, your family, and the people around you.  Share your responses.

Argue  Take into consideration all of the information we have discussed so far with advertising.  One group will develop an argument in favor of the following ad(s), the way people are represented, how these people are often underrepresented, etc.  Another group will make the case that these attempts are harmful.  It’s okay if you don’t agree with the side you have been given, but you still have to make the case.  Share arguments.

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