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Advertising Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services.

Types of Advertising Print Ads (newspaper, magazine, flyer) Radio Commercials TVCs Internet Ads

Above the Line (ABL) Below the Line (ABL) Through the Line (ABL) Advertising Techniques Promotional activities carried out through mass media, such as television, radio and newspaper, are classed as ABL promotion. BTL uses less conventional methods than the usual specific channels of advertising to promote products, services. (Print, Magazine TTL refers to an advertising strategy involving both above and below the line communications in which one form of advertising points the target to another form of advertising thereby crossing the "line".

Ex.1 – Critic Session – Group Activity 1)Choose a commercial from the TVCs shown. 2)Is this commercial successful in meeting up to its objective(s)? Yes/No & Why? 3)Which commercial worked for you and why? 4)Given the same duration, how would you have re-directed the commercial? Any improvement(s)?

EX.2 - BRIEF OF THE DAY ADVERTISE YOUR OWN PRODUCT MEDIUM : PRINT AD (BTL)

What goes inside a print ad?

Bring colourful pens NEXT WEEK LESSON

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Famous Icons/Agencies in Advertising Ogilvy Batey Saatchi & Saatchi Young & Rubicam DDB

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