Online Agrimarketing: Planning before you plant Presented by: Scott Skelly Corn Mazes America

Your Presenter

Your Presenter Scott Skelly

June Internet Statistics The total time spent online in the US is up 21% 17% of PC time spent on Facebook Pinterest grew 1,047% and is now more used than Google+, and Myspace million people in the US own smartphones as of the end of September

Shift Happens Rarely will one aspect of online marketing make or break a business Rarely will any one aspect of marketing make or break a business Many businesses fail without marketing

Why Market Online? Marketing drives sales Connect with customers

Does Online Fit Your Farm? Technology ruins a ‘Genuine’ FarmFarming is a Technology Leader Farming is: Antique tractors Pitch forks and straw hats Horses plowing fields A 1960 pickup with an AM radio Escape from the city Unplugged Today’s farming is: Precision farming (GPS equipment) 3 digit horsepower tractors Robotic milking machines Accept Credit cards Smartphone Use Remote controlled tractors How do your customers perceive your farm, or what image do you purposely create? Shift Happens

Online Medium Analysis Medium Type: –ex. Website, Facebook Who will it reach? –Broadcast or targeted? Customers or potential customers?

Forms of Advertising and Publicity Print AdsMarketing Material Audio/VisualElectronicOnline Ads Daily Newspaper Weekly Shopper Classified Ads Newspaper Inserts Magazines Coupon Flyers Direct Mail Brochures Press Releases Newsletter TV Radio Cable Billboard Website Blogs Facebook Twitter Google Ads Yahoo Ads Facebook Ads Media Company Ads Banner Ads Broadcast vs Targeted

Online Medium Analysis Medium Type: –ex. Website, Facebook Who will it reach? –Broadcast or targeted? How will they find it? –Direct link, from social media friend? Why will they care? –Are they looking for you? Are they interested?

Online Medium Analysis How will it benefit my business? –Sell product, grow image? Why does this medium fit my business? or What area of my business does this fit? CSA, Roadside stand, Farmer’s Market, Brand What are possible drawbacks of this medium? –Cost, time, negative posts

Online Medium Analysis Financial: –First time setup: Software, programming –Recurring: Hosting, updates, subscription Labor: –Off season prep –In season keyword=“Costs”

Popular Tech Marketing Mediums 1.Websites 2.Blogs 3.Facebook 4.Twitter 5.Pintrest 6.Text messaging 7. 8.Banner Ads 9.Cost Per Clicks 10.Smartphone compatible websites

Websites Who will it reach? How will they find it? Why will they care? How will it benefit my business? Why does this medium fit my business? or What area of my business does this fit? What are possible drawbacks of this medium? Costs Labor requirements

Blogs Who will it reach? How will they find it? Why will they care? How will it benefit my business? Why does this medium fit my business? or What area of my business does this fit? What are possible drawbacks of this medium? Costs Labor requirements

Facebook Who will it reach? How will they find it? Why will they care? How will it benefit my business? Why does this medium fit my business? or What area of my business does this fit? What are possible drawbacks of this medium? Costs Labor requirements

Twitter Who will it reach? How will they find it? Why will they care? How will it benefit my business? Why does this medium fit my business? or What area of my business does this fit? What are possible drawbacks of this medium? Costs Labor requirements

Pintrest Who will it reach? How will they find it? Why will they care? How will it benefit my business? Why does this medium fit my business? or What area of my business does this fit? What are possible drawbacks of this medium? Costs Labor requirements

Text Messaging Who will it reach? How will they find it? Why will they care? How will it benefit my business? Why does this medium fit my business? or What area of my business does this fit? What are possible drawbacks of this medium? Costs Labor requirements

Who will it reach? How will they find it? Why will they care? How will it benefit my business? Why does this medium fit my business? or What area of my business does this fit? What are possible drawbacks of this medium? Costs Labor requirements

Banner Ads Who will it reach? How will they find it? Why will they care? How will it benefit my business? Why does this medium fit my business? or What area of my business does this fit? What are possible drawbacks of this medium? Costs Labor requirements

Cost per Click Ads Who will it reach? How will they find it? Why will they care? How will it benefit my business? Why does this medium fit my business? or What area of my business does this fit? What are possible drawbacks of this medium? Costs Labor requirements

Smartphone Compatible Websites Who will it reach? How will they find it? Why will they care? How will it benefit my business? Why does this medium fit my business? or What area of my business does this fit? What are possible drawbacks of this medium? Costs Labor requirements

Keep Your Foot Out of Your Mouth Avoid hurting yourself with social media When your crop is not good, do not post: We had a lot of rain, and most of the strawberries are going bad. Better luck next year. The picking is a little harder with all the rain we have had, but if you are willing to work a little harder there are still delicious berries to find. Do not post your complaints about anything Sometimes farming is really frustrating. I wonder why we even bother to keep farming.

Handling Negative Online Feedback Depends on situation! Remove Post –Send Direct Message to person to correct Reply to comment –Shows you are listening –Offer explanation –Use caution to not start a fight Let your fans comment Contact website Like it or not, eyes are always watching!

QR Codes Use as way to provide detailed information Make content worthwhile Place where phones are used Tips: –Always include physical website address –Use short links –Make sure page works on mobile phone! –Use as way to provide detailed information –Use large codes –Save in.png format

Which is the Best? Each farm must decide for itself Consider: –Benefits to business –Costs –Your ability to maintain –Is this the right ‘Crop’ to grow

Questions Scott Skelly Corn Mazes America/Skelly's Farm Market 2713 Hayner Road Janesville, WI (608) See us online