Young Lions 2014 MEDIA Competition All Natural, All Cola, All Down To Earth  The Red Bull Energy Drink gives you wings. We’ve created an idea to play.

Slides:

Advertisements

Similar presentations

Promotion Strategies.

Advertisements

Promotion Chap Advertising. Ads. vs PR Advertising is paid for by a company. See Inspiration diagram. Advertising is paid for by a company. See.

DESIGNING AN ONLINE MARKETING CAMPAIGN FOR OPTIMUM RESULTS.

IN-IMAGE ADVERTISING CASE STUDY CAT’S PRIDE CLIENT: OIL-DRI CORPORATION OF AMERICA AGENCY: DONER ®

“Keeping Jeep Cool” Christine MacKenzie Executive Director – Multi Brand Marketing & Agency Relations Chrysler Group Christine MacKenzie Executive Director.

Social Media: Connecting Students & Faculty With Your School.

Coverage/potential supporters are swallowed up by more high profile organisations because disability is only an emerging issue Low public awareness of.

Think and Answer Now: Would you think twice about buying this product after viewing this advertisement? Read the Main Idea on slide 3 Objective: Advertising.

Marketing Communications in Digital Environment….

Online Advertising & PPC (Pay Per click). What is advertising?  Advertising is a (usually paid) placement or promotion of a product in a public arena.

Photo Products Connect with your customers on a personal level by allowing them to bring their memories to life with Photo Products. With digital photography.

The Google Display Network. Why Display Matters.

What does the course cover:  The course is a practical guide to use digital marketing to effectively reach out to internet audience while building your.

The new role of integrated marketing communications Facebook.

Mary Lai MBA, BSc(Hon) Jack Lam MSc(E-Commerce), BEng(Hon), Chartered Certified E-Commerce Consultant,

Magazine Subscriptions Magazines are as popular as ever. They continue to have high-perceived value with consumers. Recipients of these incentives enjoy.

RED BULL Energy Drink Mss 225 Magazine and Billboard Presentation Yuan Gao.

CONCEPTUAL PRESENTATION ON ODINO.

© 2008 Eyeblaster. All rights reserved v1.3. © 2008 Eyeblaster. All rights reserved Innovation Demos Sidekick Banner Eyeblaster TV Dimensional Banner.

1. Problem 87% of the main target group know the product, but only 52% have tested it yet 40% of them believe that the product is an Energy drink with.

Microsoft Advertising successfully increases brand awareness for Canon EOS Digital Cameras in Singapore Canon, the Japanese imaging and optical products.

TECHNOLOGY + ADVERTISING Modern Ad Campaigns. Technology Behind Digital Marketing New Technology Emerges Technology Gains Popularity; Appears in Marketing.

Digital signage Presentation

Optimizing Digital Marketing Channels Kashyap Vadapalli eBay India.

1 (NASDAQ-GS: GSOL) Online  Trade shows  Magazines  Research eMedia Asia’s NEW digital editions: Optimized reading across different devices.

Free School Classified Ads. WHAT IT IS Acadym organise the school information and make it reachable and valuable to parents/users. We help education institute.

ONLINE MEDIA-BUYING STRATEGIES. Digital and TV make up 83.6% of time spent with media…

Week-10 Lecture Hour New Advertising Techniques By, Dr. Yuvaraj.

Proprietary & Confidential Information of Initiative.

London April 2005 The Rich Media Platform Eyeblaster.

Real-Time Customer Engagement Trends With Mobile Marketing.

Philippe Corbisier journalist at UPI (United Press International) « DOMINO’S PIZZA » COMMUNICATION PLAN ANALYSIS Press marketing.

The Home of Food Extending Channel 4’s commitment to food online The time is right for Channel 4 to do in New Media what it has done so successfully.

MSC MARKETING. Company History 1997: Launch 2007: Streaming debuts 2014: 53.1 million members

Young Lions 2012 MEDIA Competition Leo Grübl & Sophie Leitner You better ask us 1st Leo Grübl & Sophie Leitner District No. 24: GUIDEN.

Facebook, Google AdWords, and Google Display NCSHA Annual Conference and Showplace 2014 Navigating Online Advertising Tools.

Managing Personal Communications Key Concepts. Direct Marketing The use of consumer-direct channels to reach and deliver goods and services to customers.

Future of Online Marketing

GOPRO CAMERAS JP COPPERSMITH KELSEY SMITH. GOPRO Rugged, waterproof HD Cameras Designed to be mounted on anything Extreme sports following.

Young Lions 2014 MEDIA Competition Main focus points BUSINESS Increase in sales MARKETING Generate trial COMMUNICATIONS Positive emotional engagement.

LA.COM Online Advertising Solutions

Public Library National Strategy Working Group Media use and attitudes Past, present and future? Claire Mack Regulatory Affairs Manager.

Online Advertising Distribution System 1. Why Digital Marketing? 2.

THE SOLUTION Make people interact with Red Bull Cola Young Lions 2014 MEDIA Competition THE PROBLEM A wrong perspective of Red Bull Cola think that Red.

Best Practices for Improving International Competitiveness Managing Institutional Reputation and Putting Yourself on the Map May 17, 2014 Massachusetts.

Presentation of Peytz & Co. All companies have a medium Some use it better than others.

2012. HERE IS THE THING…  Over 20% Of Your Market Doesn’t Subscribe To Cable…  That Means Your Advertising Campaign Is Only 80% Effective!  Television.

Young Lions 2014 MEDIA Competition Online & Mobile Social Seeding, Advertorials(56%)* Online ‘Ingredient Sampling (8%)* + POE Sampling (3%)* TV.

Agenda A brief introduction to COI –The work of COI Digital Media Industry update Consumers – changing / evolving Briefing / planning / integrating digital.

Callum Corrigan Unit 30. Electro Energy Tablets and drink Unique selling points (USP) Variety of flavours Revitalising energy drink Different ingredients.

Twitter for Business 140 Character Advertising and Customer Engagement.

Banglalion WiMAx. Who is the target market? How do we know? ‡Young generation ‡Online earning person ‡Many other.

2012. Overview  - Intro  - Why Video Advertising?  - All the Big Brands are doing it (logos, screenshots)  - How it works? (Video ads, google/youtube,

AD SPEND. ANNUAL SHARE OF UK ADSPEND 2014 (AA/WARC) Source: Advertising Association/Warc Expenditure Report Note: Data for newsbrands and magazine brands.

Salman Ahmed Qurraishi.  Advertising mean “to Communicate”  Advertising is defined as any “paid-for method of promotion”. Advertising is the main form.

Five Important Digital Marketing Elements To Consider For a business to succeed in today’s world, it is important to have a strong digital footprint within.

LINDA IROEGBU / SOPHIA RUDNAY. Young Lions 2013 MEDIA Competition...into the lives of the less privileged and into the offices of top managers with Sonne.

 The world’s leading manufacturer, marketer & distributor of non-alcoholic beverage concentrates and syrups.  Created in Atlanta, Georgia by Dr. John.

[index]  Moustacheape – good use of 3D & video for product catalogue Moustacheape  Nudie Jeans – homepage has nice use of interactivity to show off the.

Edmodo Learning with Social Networking. General Information Tool Name: Edmodo URL:

The Google Display Network. Why Display Matters..

Young Scot Engaging Young People with Health Information through Social Media Kirsten Urquhart, Information Services

The case of Red Bull PITCHING AN ADVERTISING PROJECT.

INTEGRATED AD OPPORTUNITIES ON TVNZ.CO.NZ. HOMEPAGE TAKEOVER Exclusive buy out of homepage – Re-skin of homepage, skins scrolling down All ad units, including.

CCAW 2017 Campaign Overview

Presented by : Ovesh Khatri (29) Heramb Shere (55) Pooja Salunkhe (50) Ankita Sankpal (52)

Disney XD The challenge What we did The results Goalmouth

ADVERTISING CAMPAIGNS

Digital Marketing. What is Digital Marketing?  Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet.

Presentation transcript:

Young Lions 2014 MEDIA Competition All Natural, All Cola, All Down To Earth  The Red Bull Energy Drink gives you wings. We’ve created an idea to play with this well-known slogan in connection to Red Bull Cola.  Although flying is great, there are a lot of situations where you just have to be Down To Earth.  The concept plays with the product‘s strong USP that is also totally Down To Earth: Natural ingredients which create a pure Cola.  For the digital campaign the slogan All Natural, All Cola will be extended with All Down To Earth and therefore works perfectly with the already established TV spot.

Young Lions 2014 MEDIA Competition Communication  In addition to the #AllDownToEarth-Moments of the users, there will be content generated by the Red Bull Heroes, who also function as multipliers. USER- GENERATED CONTENT MICROSITE SOCIAL MEDIA BANNER

Young Lions 2014 MEDIA Competition Microsite & Social Media  Central Hub for own and user generated content.  Content by users will be aggregated via a hashtag. #AllDownToEarth will be used in various social networks to share personal #AllDownToEarth-moments.  Red Bull Heros will be featured in between the user- generated content to intensify the Down To Earth Idea.

Young Lions 2014 MEDIA Competition Online & Mobile  Overlay Ads in form of relevant Red Bull Heros who are jumping across the screen when the user scrolls down the website.  Skyscraper and Flashbar with the message All Natural All Cola #AllDownToEarth appears.  In addition to that general skyscrapers will be booked via the AdVice network to especially reach out to opinion leaders.

Young Lions 2014 MEDIA Competition Budget Owned MediaEarned MediaPaid Media Microsite, RB-Website, RB-SM- Channels, SM-Channels of RB- Heros User-Generated-Content, Seeding in Social Media ➜ Mediaplan Mediaplan für Paid Media% Online: Layer Ads on target group-relevant websites35 % Online: Skysraper-Ads in the AdVice-Network20 % Mobile: Tablet Ads in target group-relevant magazines20 % Social Media: Facebook-Logout-Experience-Ads20 % Social Media: Youtube-Prerolls5 %