Christian Chamber Northwest Maximizing Facebook for Your Business or Non-Profit

Facebook Basics Business Page vs. Personal Page Ensure You Categorize Your Page Correctly Secure Your URL Invite Friends to “like” Your Page Brick & Mortar Business – add your address Using Facebook As Your Business Post Your Events

Facebook Timeline Image Size Requirements

TIMELINE HEADER SAMPLE

TIMELINE HEADER SAMPLE

Custom Tabs Room for up to 5 or 6 customs tabs Customize Your Tab Image Icon Integrate Your Other Social Media on your custom tabs – like a Twitter Feed with link to follow you, YouTube channel page, Pinterest Pins, Newsletter Sign Up, Contest or Offer Resources – TabSite – ShortStack – Wildfire

Contests, Promotions, Giveaways Must follow the FB Guidelines for promotions or be at risk of losing your page. A contest can not be based on an action required on the FB page (for example, like, comment, share etc…) Freemium is a business model by which a product or service (typically a digital offering such as software, media, games or web services) is provided free of charge, but a premium is charged for advanced features, functionality, or virtual goods.v Resources for Contests/Giveaways – Facebook Page Guidelines: – Wildfire – – ShortStack –

Posting Ask Questions Post Links Post Pictures Post Relevant/Timely Topics Promote Events, Classes & Products Comment on Comments Finding Content Your Own Website and/or Blog/Photos Google Alerts Other Blogs/News Sources Other Social Media Streams (Twitter, Pinterest) PhotoDune.net (affordable photos)

Scheduling Posts Third Party Posting pros/cons – Hootsuite – Tweetdeck Facebook Scheduling

Posting relevant, timely pieces do not have to be about your business or non-profit. In this non-promoted post, the image along with a relevant post created Traction resulting in 25 likes and 42 Shares. Relevant Posts

Impactful words and simple thanks combined with a promoted post reached over 1,200 people with 48 likes and 11 shares. Promoted Posts

GAUGING RESULTS

Ads Affordable Promote your page, an event, a product – Sponsored Story, Promoted Posts, Event Promotion, URL OFF of Facebook Flexible Targeted Trackable CPC or CPM Advertising on FB Resources ent=egot&extra_1=is-admgr-user ent=egot&extra_1=is-admgr-user

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