Clean Air Partners ACPAC Meeting Harriet West October 18, 2010.

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Presentation transcript:

Clean Air Partners ACPAC Meeting Harriet West October 18, 2010

Outreach to local TV meteorologists (Baltimore/Washington) Annual public awareness campaign (radio and transit ads, media pitching) Website/Social Media On the Air curriculum and summer outreach Materials (brochure is being replaced with refrigerator magnet and bookmarks) 2010 campaign resulted in 66 million media impressions For 2011 – EPA iphone/Droid aps Public Awareness and Outreach

Transit Advertising

Based on the EPA’s Air Quality Index Encourage voluntary actions to help reduce air pollution Also used to inform the public on health issues and air quality forecasts The Air Quality Action Guide

Available for 4 regions: Metro Washington Metro Baltimore Western MD Eastern Shore Forecasts: Daily or Unhealthy Real-Time Health Notifications: Code Orange or Code Red Includes health messages and action to improve air quality Clean Air Partners’ AirAlerts

Web Site Hits Do your share for cleaner air. *2010 data through August

Web Site Visitors Do your share for cleaner air. *2010 data through August

AirAlerts Subscribers Do your share for cleaner air. *Subcribers through September 7, 2010

Do your share for cleaner air. Non-Event vs. Event Web Hits Non-Event Week : July 18 – 24, 2010 Event Week: August 29 – September 4, 2010

Do your share for cleaner air. Facebook

Do your share for cleaner air. Twitter

Do your share for cleaner air. YouTube