Online. Public Relations (PR) Is the systematic promotion of mutual understanding between an organization and its public.

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Presentation transcript:

Online

Public Relations (PR) Is the systematic promotion of mutual understanding between an organization and its public.

Communication Internal and external communications are used to inform or influence a particular audience using text, ads, publicity, promotions and special events. On the other hand, PR also has the function to notice trends and issues from the outside world and act accordingly.

Image

The main purpose of PR is to create a good image and not selling. PR works primarily on the basis of research of image. The main tools of PR are: To influence opinion leaders from the target group or to contact the target audience directly through its own media or media of others.

News & Media Flyers & brochures Tv & Radio Internet Website / blog School Newsletter Social media Smartphone

Broadcast TV Maastricht Christmas

Social media LinkedIn Facebook Twitter Tumblr Snapchat

Advertising Why online advertising? Focus Easy Grand (large range) Beneficial

Target Audiences & Society Education Pupils Parents / guardians Society Business / internship Government Ministry of Education Internationalisation EU projects

How to Do a Presentation 5 Steps to a Killer Opener

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