New Media Presentation by Erin Vince

Basic Uses of New Media  Keep connections  Stay Informed  Market and Branding  Free advertising  Create a Following

Difference Between New Media and Social Media  New Media: When companies and businesses are able to use forms of social media to receive free advertising, create a brand and market accordingly.  Social Media: When individuals gather on the internet to socialize via social websites.

Twitter Objective  Used for real time updates  Straight forward information  Engage followers

How To use  Create a proper Bio  Upload photos  Write tweets that can create conversation with your followers  Remember to #hashtag

How To Use: Continued  Encourage retweets and favorites  Set goals to accomplish  Understand how to control negative comments

Outcomes  Sales can increase  Free advertising  Increased Following  More customers

Did you know?  About 20% of all photos taken this year will end up on Facebook

Facebook Objective  Personal relationships  Reaches large groups of people  Helps customers understand your business better

How To Use  Have one-on-one conversations  Understand your audience (your customers)  Encourage likes  Invite friends and business contacts  Increases shares  Create a personality for your business  Make promtions

How To Use: Continued  Follow trends  Understand who is a ‘responsive follower’  Create ads after you understand whom you want to market to  Know what they would like to see

Outcomes  Easy to find  When engaging with followers they earn your trust  Free marketing  Increased awareness  Increased Sales  Image

LinkedIn Objective  Business affiliated  Create a community  Engaging your community  Being professional

How To Use  Create a presences  Be professional and personal  Update with ads or sponsored products

Outcomes  Helps finds more interest  Business is seen in a professional light  Creates great branding while marketing

Did you know?  The C Generation is supposedly a state of mind and is representative of those that ‘care deeply aboutcreation, curation, connection and community  80% millennials

YouTube Objective  Creates awareness  Creates a local (internet based) community  Creating a personality and presences

How To Use  Make sure your media can be used on mobile devices  Do not make advertisements  Create content  Be creative  Create a face for your business  Takes time to build  Ask people to promote

Outcomes  Creates a connection- subconsciously  Links will be shared so visitation to other websites will become prominent  Engages with customers  Creates a relationship

Pinterest Objectives  Creative  Creates a different following  Different form of media

How To Use  Not for all businesses  Tell your story of your business- through photos  Create boards that depict your business  Create more repins

Outcomes  Word of mouth marketing  Native marketing  Creative  Story is told  Engages with followers

Did you know?  The United States, Japan, and Brazil are the three countries with the most users.

Instagram Objectives  A fun way to introduce your business  Sustains your following  Inspire  Network  Engage your followers

How To Use  Create fun pictures  Help introduce your company on a different side  Add videos  Follow back  Create a plan  Inspire

Outcomes  Creates conversation  Helps customers gain an understanding to employees better  Inspire

Questions?

Over all  Create a hashtag that is unique to you  Use other hashtags  Inspire your followers  Create a following or community  Engage  Be professional appropriate to the media

Sources   future-of-business/ future-of-business/   marketing.html marketing.html   technical-tune-5-tips-make-sharing-your-site-better technical-tune-5-tips-make-sharing-your-site-better  business-tips/ business-tips/