GE1127 –Money and Art Final project- product placements Chan Mei Tung

Product placements  Product placement, or embedded marketing is advertising strategy so that the brand logos or products shown through different media, such as TV shows, Movies, Reality shows, Tiny movies, sport, music videos and real life.

Motivation  Assumption 1: Advertisement is art. There is no doubt that media(movies, videos) are art. Product placement becomes more and more popular in every medium. Recently, local citizens compliant that TVB which the local television company that there are too much advertisement in its shows. It forces our government to distribute the TV licenses to other companies so we can watch high quality shows, for example many people want to watch HKTV drama than the TVB however the government did not allow it. So many ague the HKTV should have the license.  Assumption2: Art is basis on money. The value of art is linking to money. Because most of the televisions, movies are built on advertisement. Without the budget from the advertising companies, the media cannot alive. Also, as we can see, advertisement is in everywhere, product placements appear in media is unavoidable.

Why Product placement  The profit spent on product placement increased from $190 million in 1974 to $3 billion in ~ 30% of people said that they would be persuaded to try a brand after having seen it, over 40% among 15 to 24 year-olds. 61% of people said that they noticed brands advertised, compared with 62% of those who said regular TV commercials was more effective; 23% named text messaging and 47% named radio ads.

Examples:  Asian Television shows MoviesReality showsTiny movies Cook away Lady May- Chicken juice(2013) Hong Kong All's Well End's Well (2012)- sea horse products Hong Kong The voice of China (2013)- Herbal Tea China Pepsi(2013) Chia

 Foreign Television showsMoviesReality shows 24-AppleMichael Bay Transformers(2009)-Emoto American idol-Coca Cola

References:  Definition of product placement  Cluster Mag > Arts > The End of Us Versus Them  E5%B8%B6%E5%9B%9E%E5%AE%B6+eng&sm=3 E5%B8%B6%E5%9B%9E%E5%AE%B6+eng&sm=3 Pepsi(2013)  The voice of china  Product Placement

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