PRT’s EVOLVING GRANT PROGRAM Shaping and sharing a better South Carolina – South Carolina Department of Parks, Recreation & Tourism

TOURISM PARTNERSHIP FUND (TPF)

Program Mission The Tourism Partnership Fund’s mission is to advance the economic benefits of tourism throughout the state by providing financial assistance to qualified partners for tourism marketing initiatives that attract visitors to and encourage visitor spending in South Carolina.

Program Goals To:  Generate a return on the state’s investment;  Carryout the tourism marketing and economic development mission of SCPRT; and  Support our tourism industry partners.

Program Structure Tourism Partnership Fund Sports Marketing Attraction Marketing Festival & Event Sponsorship Grant Established Market Developing Market

Eligible Applicants Federal Non-Profit (501) Federal Identification Number (FEIN) Organizations specifically charged with marketing tourism to their specific city, county or region.

ORGANIZATIONS MAY ONLY SUBMIT ONE TPF GRANT APPLICATION

ESTABLISHED MARKET Counties collecting more than $900K ATAX Beaufort, Greenville, Charleston, Horry, Georgetown, and Richland TWO Grant Levels LEVEL ONE: Maximum Award $500,000 (2:1 Match) Matching Funds strictly from Private Sector. 100 % Out-of-State Marketing

(Established Market) LEVEL TWO: Maximum Award $400,000 (2:1 Match) Matching Funds from Organization and/or Private Sector. 100 % Out-of-State Marketing

Fundable Components Interactive Marketing Print Media Web Development/Enhancement PR: Media Marketplace, Press Kits Broadcast Media Sales: Tradeshows, Meetings & Conventions, Group Tours Other (Provide detailed explanation)

DEVELOPING MARKET 40 Counties collecting less than $900K ATAX Maximum Award Amount: $200,000 1:1 Match Out-of-State and/or In-State (Outside 100 Mile Radius)

Fundable Components Interactive Marketing Print Media Broadcast Media Web Development/Enhancement PR: Media marketplace, Press Kits Sales: Tradeshows, Meetings & Conventions, Group Tour Other (Provide detailed explanation)

SPORTS MARKETING All 46 Counties Attract Sporting Events Maximum Award Amount: $50,000 1:1 Match Out-of-State Marketing

Fundable Components Interactive Marketing Web Development/Enhancement Broadcast Media Advertising PR: Media Marketplace, Press Kits Sales: Tradeshows Other (Provide detailed explanation)

ATTRACTION MARKETING All Counties Attractions that charge admission Maximum Award Amount: $40,000 1:1 Match Out-of-State and/or In-State (Outside 50 Mile Radius)

Fundable Components Interactive Marketing Web Development/Enhancement Broadcast Media Advertising Billboard PR: Media Marketplace, Press Kits Other (Provide detailed explanation)

FESTIVAL and EVENT All 46 Counties Maximum Award Amount $20,000 Match 1:1 Out-of-State and/or In-State Marketing (50 Mile Radius)

Fundable Components Advertising Billboard Web Development/Enhancement Interactive Marketing PR: Media Marketplace, Press Kits Sales: Group Tours

Your Festival or Event should be a defining moment that leaves visitors with a clear memory of a unique experience that connects with them emotionally. Your Festival or Event should be a defining moment that leaves visitors with a clear memory of a unique experience that connects with them emotionally.

SPONSORSHIP GRANT All 46 Counties Maximum Award Amount $500 Match 1:1 In-State Marketing

Fundable Components Print Media Broadcast Media Billboard Collateral Web Development/Enhancement

GRANT APPLICATION Application typed on white paper (8 ½ X 11) Use a 12 Point Font Application NOT to Exceed 15 Pages Type questions first Cover Sheet on Original Application and all Copies

Application Procedure (Cover Sheet) TPF Grant Category: (Established Market, Developing Market, Sports Market, Attraction Market, Festival or Event Market, Sponsorship Grant) Organization Name: City of Yonder Ville Chamber of Commerce Mailing Address: 1205 Pendleton Street, Columbia, SC Telephone: (803) FAX; (803) Project director: Dottie Fisher Web Address: County: Richland Project Name: Marketing Yonder Ville: A Step Back In Time (FESTIVAL & EVENT ONLY - Date of Festival/Event) Fundable Components & Budget: Print Media-$8,000; Broadcast Media-$5,000; Tradeshows-$4,000 Requested Grant Amount: $17,000 Attach to this page your 501 Exempt Letter and Federal Employee Identification Number. Tourism Commissions should attach the SC Code of Law designation. Affix signature of Project Director

TPF Grant Application for Established, Developing, Sports and Attraction Markets

Application Requested information includes a brief comprehensive overview of your project, what your marketing needs are, responsibilities of all marketing partners, estimated costs, and projected economic benefits. Overview 1. Give a brief description of your PROJECT. 2. Outline project goals and indicate strategies to obtain goals. 3. Identify market segments (consumer, meetings/conventions, group tour, sports marketing, etc). Then identify and explain your target audience for each market segment (Demographic target: women, families, couples, seniors, etc., and Geographic target: Mid- West (which states), Southeast (which states) etc. 4. Are you implementing new market initiatives? If so, what are they? Or, are you sustaining existing markets? If so, explain how you will sustain them. 5. Outline your organization’s overall marketing campaign. Within your marketing campaign, identify those items seeking TPF grant support. Performance Measures/Accountability 1. Explain how this project will positively impact tourism tax revenue in your area/region. (Show calculations and projections). 2. Describe all measurement methods used to tract the effectiveness of this project’s marketing efforts. (Inquiries, room nights booked, web site hits, travel show leads, etc.)

FESTIVAL or EVENT APPLICATION Requested information includes a brief comprehensive overview of your project, what your marketing needs are, responsibilities of all marketing partners, estimated costs, and projected economic benefits. Overview 1. Give a brief description of your PROJECT. 2. Outline project goals and indicate strategies to obtain goals. 3. Identify and explain your target audience (Demographic target: women, families, couples, seniors, etc., and Geographic target: Mid-West (which states), Southeast (which states) etc. 4. Outline your organization’s overall marketing campaign. Within your marketing campaign, identify those items seeking TPF grant support. Performance Measures/Accountability 1. Explain how this project will positively impact tourism tax revenue in your area/region. (Show calculations and projections). 2. Describe all measurement methods used to tract the effectiveness of this project’s marketing efforts. (Inquiries, room nights booked, web site hits, travel show leads, etc.)

Application Questions – What do they ask? Describe your Project What are your project goals; how will you achieve these goals Who are you inviting (market segment-Convention, domestic, international, group tour, etc.), target audience and Why Where are they from (Geographic) What are ALL your marketing tools. Which ones are you requesting grant funding How many revenue dollars (over previous year) do you anticipate your marketing will bring to your area/festival/event. Show how you arrive at $ amount How do you keep tract

Sponsorship Grant Application Describe your festival/event/marketing promotion in detail. How does your organization plan to use this grant to promote your festival/event/area? Provide the community and regional organizations that support your project. How many tourists/travelers visited your area or attended your festival or event last year? What benefits will your community receive by sponsoring this project?

APPLICANT ORGANIZATION MUST SCORE 90 OR ABOVE TO BE CONSIDERED FOR A TPF GRANT!

POINT SYSTEM Total weight factor =100 Strategies align to obtain goals (25) New markets initiatives and/or sustaining markets credible (10) Overall marketing campaign attainable (10) Tax revenue impact (25) Measurable mechanics (20) Required documentation provided (5) Application clear and comprehensive (5)

Sponsorship Grant Point System Total weight factor = 100 Project Description Clarity (20) Marketing Strategies (20) Degree of Community/Regional Support (20) Attendance Level Reflective of Outreach (20) Community Benefit (20)

GRANT TYPE ELIGIBILITYFUNDING PARAMETERS QUALIFIERS Established Market Counties Collecting o/$900,000 ATAX (Beaufort, Charleston, Greenville, Horry, Richland) $500,000 w/ 2 to 1 Private Sector Match, OR $400,000 w/2 to 1 Match any source Score 90 or above to receive a TPF grant allocation. Out-of-State Marketing Developing Market 40 Counties Collecting less than $900K ATAX, SCATR, Heritage Corridor $200,000 w/1 to 1 MatchScore 90 or above to receive a TPF grant allocation. Out-of-State & In-State (Outside 100 Miles) Sports Marketing Entities w/on-going sports recruitment marketing (No Sporting Events) $50,000 w/1 to 1 MatchScore 90 or above to receive a TPF grant allocation. Out-of-State Marketing Attraction Charge admission$40,000 w/1 to 1 MatchScore 90 or above to receive a TPF grant allocation. Out-of-State and In-State Marketing (Outside 100 Miles) Festival & Event F&E that attract visitors and generate room nights $20,000 w/1 to 1 MatchScore 90 or above to receive a TPF grant allocation. Out-of-State and In-State Marketing (50 Mi) Sponsorship Grant Org. engaged in a tourism marketing initiative $500 w/1 to 1 MatchScore 90 or above to receive a TPF grant. In-State Marketing

TPF APPLICATION Original and 5 copies (Total: 6)

APPLICATION DEADLINE Close of Business: MARCH 6, 2009 Cannot FAX or Original and 5 Copies Address: SC Parks, Recreation & Tourism Tourism Partnership Fund 1205 Pendleton Street – Suite 110 Columbia, SC 29201

GRANT ADMINISTRATION TPF Guidelines in Program Overview ( Obtain PRT approval prior to placement or production of any work Include South Carolina Logo on all work TPF forms online

CORE STIPULATIONS

REIMBURSEMENT INFOMATION Complete Reimbursement form Attach copies of invoices, cancelled checks and support documentation Submit to PRT by May 30, 2010

QUESTIONS??? Give us a Call: Dottie Fisher (803) Gale Bivines (803)