Always There For You ® Put Your Home on the Move! Sell Your Home Faster, For More Money, and with Fewer Hassles!

Always There For You ® If you were my relative…… And you asked me to tell you honestly how we could make sure you were part of the 35% of the market who actually gets their home sold (not just listed) and NOT a part of the 65% that fails, I would tell you that we should: Price it competitively Pre-Inspect it & Make necessary repairs Place a Home Warranty on it Commission it attractively Stage it so that it shows MINT!

Always There For You ® An ERA® Gold Star Property will: Increase selling price and decrease time on the market Generate enthusiasm from sales associates showing your property Protect your home against unforeseen expenses Maximize your property’s appeal to potential buyers Create a sense of urgency in potential buyers Transform your property into one buyers can see as their own

Always There For You ® When a home is “ready to sell”, it … –Shows better –Captures buyer attention –Gives buyers a clear vision of how the house can feel when occupied –Sells in a shorter period of time and for more money Whether the real estate market is up or down, preparing your home for sale gives you a distinct advantage!

Always There For You ® Marketing the Gold Star Property : Eye-catching color marketing pieces Feature Property Status on ERAKey.com Unique stand-out logo in MLS on 1 st photo Eye catching banners and logo in Realtor.com Specially designated yard sign riders Comprehensive listing information Talking photo galleries on ERA.com

Always There For You ® Marketing Material Buyer Flyer

Always There For You ® Marketing Materials Welcome Flyer Just Listed & Sold Postcards

Always There For You ® Special Logo in Realtor.com

Always There For You ® Perfect for Your Open House

Always There For You ® Components to the program: ERA Home Protection Plan® Seller’s Disclosure signed Home Staging 180 day listing within 5% of CMA recommended list price A Sign and a Lockbox Pre-listing Home Inspection* Attractive commission to Co-broke* Pre-Appraisal** * Highly recommended**A good idea as well

Always There For You ® ERA Home Protection Plan® What are the benefits? 1.Avoid after-the-sale disputes. 2.Buyers achieve peace of mind. 3.Protection against costly home repairs. 4.Real estate professionals report more satisfied clients. 5.Buyers have more confidence in buying a home. 6.Sellers are protected against costly repairs. during the listing and escrow period. No hassles, smooth negotiations, and no unwanted surprises for anyone involved!

Always There For You ® Seller’s Disclosure Discloses any problems upfront Has a larger impact when coupled with additional program components Required by law in most states Offers additional peace of mind

Always There For You ® Home Staging “Curb appeal" for the whole home Proven real estate strategy –Used by successful home sellers and realtors across North America –The art of preparing and packaging a home for sale Proven Strategy to Sell your Home –FASTER and for MORE Money *HGTV* DIY *A&E*TLC ~Designed To Sell~Design on a Dime ~Sell This House~House Hunters

Always There For You ® Home Staging

Always There For You ® Pre-Listing Home Inspection Less Room for Negotiation –Reduce risk of lost sale –Opportunity to make repairs Minor Major –Improve value of the home Reduces price reductions due to minor repairs

Always There For You ® Make Your Home Stand Out! Make it easy to see your Home is For SALE! -ERA Sign is proven to attract attention! Make it easy to access for Showings - Always be ready and have a lock box on for agents to gain access Make Your Home Attractive to the Agents to Show! Make Your Home Attractive to the Agents to Show! Offer an Attractive Compensation. - 6% listing ~ Offering 3% CoBroke fee

Always There For You ® Home Staging Home Staging Merchandising the Property 12 Steps to Set the Stage 1.Assess the room 2.Pick a focal point 3.Remove clutter 4.De-Personalize 5.Renew, Repair, Replace 6.Re-arrange furniture 7.Re-Accessorize 8.Fine-Tune your work 9.Clean! Clean! Clean! 10.Add Life! Bring in nature 11.Prepare to Show 12.Ask for help if you need it

Always There For You ® How much money could you gain? Un-Prepared Listing Faulty water heater Orange shag carpeting throughout Mysterious odor Outdated cabinets Few cracks in the walls $150,000 Gold Star Property Listing ERA Home Protection Plan Seller’s Disclosure Home Inspection Staging (no cost) $165,000 Potential for $15K more in sales price!

Always There For You ® Curb Appeal 78% of buyer decision already made 7 Seconds to make a First Impression You only have about a minute more before they walk out the door!

Always There For You ®

Before And After Kitchen: Cleared counter-tops Painted Cabinets Replaced fan

Always There For You ® Before and After

Always There For You ® Vacant vs. Staged

Always There For You ® Paint has a 769% return on your investment! Pick up a brush, but keep your color palette neutral. This is an excellent way to showcase spaciousness.

Always There For You ® Allowing as much light as possible allows for a cozy and warm “lived-in” feeling!

Always There For You ® Removing a few pieces of furniture that is not used daily allows the room to appear larger.

Always There For You ® Removing personal effects lets the buyer envision their new lives, not feel as though they are intruding on yours.

Always There For You ® An overall “decluttering” and “depersonalizing” of this kitchen showcases space on the countertops. The room is also no longer visually distracting.

Always There For You ® Benefits: De-clutters furnishings to maximize perceived space “Head-Start” on preparing for the move Helps organize and sizzle the home Guides seller to maximize space Enhances homes natural assets Corrects small problems that distract Establishes move-in condition Creates immediate buyer interest The way someone lives in their home and the way they sell it are two different things! What will Gold Star Property do for you?

Always There For You ® Home Improvement Returns ImprovementTypical Cost Increase in Sales Price Average ReturnAgents who recommend Home Staging $212-1,089$2,275-2,841169%76% Painting $86-110$ % 84% Clean/De- clutter $ $2,093-2,378594%91% Fix Plumbing / Electrical $ $922-1,208196%63% Landscape & Trim $ $1,594-1,839266%72% Kitchen / Bath upgrades $1,546- 2,120 $3,823-4,885138%83% Repair flooring $1,531-1,714$2,267-2,58950%62% Paint exterior $2,188- 2,381 $2,907-3,23334%57% Replace carpeting $2,602- 2,765 $3,585-3,90039%65% 2003 HomeGain Survey of 2,000 real estate agents nationwide

Always There For You ® How It Works: Enrollment Form Evaluation Report Lasting First Impressions: an ERA Real Estate Guide to Successful Staging

Always There For You ® Let’s begin maximizing the sale of your home together! ENROLL TODAY!