TM Silicon Valley Roundtable December 8, 1999 Colleen Lindow

TM 2 eBay’s Business The world’s largest online person-to-person trading community

TM 3 eBay’s Mission To help people trade practically anything on earth in an auction format

TM 4 Vital Statistics > 7.7 Million Registered Users > 3.5 Million Items Listed for Sale > 400,000 Items are Added Daily > 2,500 Categories –dolls, cars, collectibles, books, movies, music, coins, stamps, computers, jewelry, photography, electronics, glass, sports, toys

TM 5 A Part of People’s Lives Yahoo! eBay Hotmail MSN.com Go.com Netscape Excite AOL.com Geocities Microsoft Total Usage Minutes* (000) *Source: MediaMetrix, May 1999; includes home and work usage

TM 6 Welcome to the Community

TM 7 How Does eBay Work? Buyers and sellers from all over the world go to the Internet and register on eBay Sellers place an item for sale by filling out a short form describing the item, setting initial price and length of auction, and often adding a photo

TM 8 (continued) Item is displayed on eBay for a set period of time (3-10 days). During this time, any user can bid on the item over the Internet. Current high bid and bid history are constantly updated and displayed Bidding often is intense (pager notification, sniping)

TM 9 (continued) At designated moment, auction ends, eBay system sends auto to seller/high bidder High bidder and seller contact each other, arrange details; eBay not involved Often, buyer sends check or money order to seller. Upon receiving money, seller sends goods by mail Buyer and seller “grade” each other on the transaction: feedback forum

TM 10 How Does eBay Get Paid? Only the seller pays Billed to credit card or accept checks Insertion Fee of.25 to $2 an item Final Value Fee if Item Sells of 5% of first $25, 2.5% of remainder to $1000, 1% over $1,000 For an item that sells for $100, eBay collects about $4

TM 11 What Can you List on eBay? Just about anything

TM 12 Practicals Item # $23,100 8 bids Item # $15, bids Item # $1, bids Item # $2, bids

TM 13 Premiums Rolls Royce # $36, bids Emerald Bracelet # $5,999/18 bids Tiffany Vase # $2,295/12 bids Andrew Loomis Painting # $1,625/10 bids

TM 14 International items Item # $15/3 bids Mexico Item # $49/4 bids Russia Item # $409/26 bids United Kingdom Item # $19/2 bids Japan

TM 15 Easy to use, dependable trading environment Efficient person-to-person marketplace Features & benefits massive selection more convenient saves time and money more value broadens market lowers distribution costs maximizes selling price more money BuyerSeller

TM 16 Community safety 24/7 SafeHarbor Elimination of firearms Tougher policies Illegal item screening Legal Buddy program Relationships with law enforcement Integrated escrow and insurance

TM 17 International

TM 18 Regional - eBay LA

TM 19 Regionals 53 Local Sites Available Nationwide Covering All Major Metro Areas Easier Way to Trade Difficult to Ship Items Creating an On-Line Marketplace for Items of Regional Interest Great for Last Minute Holiday Gifts

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