1.02 Discuss the impact of sports and entertainment marketing on the economy.

Marketing The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.

Products Include both goods and services

Goods Goods are tangible objects that are useful to consumers. Examples: tennis rackets, soccer balls, uniforms.

Services Services are intangible and include tasks or acts performed for a customer for a price or fee. Examples: Going to a Broadway play or to a NASCAR race.

Sports Marketing The involvement of sports to develop, promote and distribute goods and/or services to satisfy the wants and needs of consumers. Includes sponsorship, endorsements, promotion, and fan clubs.

Professional Teams Basketball: L.A. Lakers Football: Carolina Panthers Hockey: Carolina Hurricanes

Collegiate and Scholastic Teams UGA-University of Georgia FSU-Florida State University University of Miami

Venues: Arenas, Stadiums, Coliseums, Speedways Verizon Amphitheater Lowe’s Motor Speedway Cricket Arena

Commercial Facilities Marina Boat Land

Health Clubs Gold’s Gym YMCA Triangle SportsPlex Ladies Fitness and Wellness Quincy Roberts’ Elite Fitness Center

Recreation Aerobics Soccer Basketball Swimming Area parks

Camps Tennis Camp Basketball Camp Soccer Camp Camp Thunderbird

Professional Individual Sports PGA World Tennis Association PBA

Professional Individual Sports Running Swimming Golf Bowling

Amateur Sports AAU-Amateur Athletic Union

Agencies MLB-Major League Baseball NBA-National Basketball Association NFL-National Football League NCAA-National College Athletic Association SEC ACC

Sport Support Services NASCAR Winston Cup Racing Wives Auxiliary

Sporting Goods Industry Sports Town Asics Nike Adidas Diadora

Sport Sponsors Coca-Cola 600 Cadillac sponsoring the PGA Tour Wachovia Cup Tournament at Quail Hollow Country Club

Sports Media Sports Network Fox Sports Net ESPN Radio

Entertainment Marketing Involves the use of entertainment to develop, promote and distribute goods and/or services to satisfy the wants and needs of customers.

Music Industry Maverick Records PSE Records JMG Records Quincy Jones

Movie Industry Warner Brothers Disney Actors

Theme Parks Six Flags Family Fun Center Carowinds Theme Park

Radio Industry FM AM Country Rap Hip-hop Jazz Sirius satellite radio

Film Industry Sundance Film Festival

Television Industry Dawson’s Creek is filmed in the Wilmington area

Dramatic Arts Industry Children’s Theatre Adult’s Theatre Belk Theatre

Video Game Industry X-Box Nintendo Sony Sega

Fine Arts and Science Industry Smithsonian Museum Mint Museum

Night Club Industry

Literacy Industry Library Internet Books

Casinos Industry Las Vegas Reno Harrah’s

Hobbies/Craft Industry Southern Christmas Show Holly Day Fair

Trends in Sports & Entertainment Sports: – Naming Rights – X-Games – Sport Specific Channels Entertainment – Internet Web Casts – MP3’s – DVD’s

Importance of Sports and Entertainment Generates about $213 to $350 Billion in revenue. Approximately 800 million people viewed the 2002 Super Bowl. The average attendance per NFL game is 66,000.

Importance of Sports and Entertainment In 2000, approximately 16,346,710 people watched a NFL game. The NFL has $17.6 billion in television deals with CBS, FOX, ABC, and ESPN. The NBA average is about 16,804 attendants. The average MLB attendance is 20,000,000 per year.

Importance of Sports and Entertainment Over 35 million people visit Walt Disney World each year. The Titanic, the movie, grossed almost $1 billion in global ticket sales.

Importance of Sports and Entertainment Over 95 million American households own a VCR. Over 30 million American households own a DVD player. 68% of Americans subscribe to cable TV.