Student Interest in the Intramural Program Jennifer Farrell, Kelly Johnson, Laura Stockdale, Jeffrey Scott, Peter Wilson, Jason Shaker

Introduction The purpose of this study is to determine the amount of interest students have in the intramural program at Franklin Pierce University. The intramural program allows students to play sports on a non-competitive level while increasing on- campus participation.

Problem Statement Research is necessary to determine student’s interest in the intramural program at Franklin Pierce University. The results will be used to enhance interest in the intramural program.

Research Objectives Identify student attitudes toward the Franklin Pierce University intramural league. Determine the level of student awareness of intramurals on campus. Identify ways the intramural program can improve. Determine if students would be interested in competing against other higher-education institutions.

Methodology Nature of the Problem - To determine whether or not students are satisfied with the intramural program and to identify any improvements students would like to see towards the program. Development of Survey - We developed our research objectives - The survey was then created by the team, and reviewed by the marketing research class and Dr. Little. - We finalized the survey and began gathering data.

Methodology (Cont.) Definition of Population - Students of Franklin Pierce University. - 1,700 students currently attending FP University. Sample Size Students - 80 Male, 80 female - Twenty males and females in each class standing

Methodology (Cont.) Data Collection Method - We used a non-probability convenience sampling method - We handed out surveys at the campus center, bubble, dorms, classrooms, and intramural events. Assumptions - That everyone answered honestly. - That everyone answered all the questions. - That everyone understands the meaning of intramural sports.

Methodology (Cont.) Limitations - Small population and sample size. - Time Limitations

Survey Questions 1) Do you participate in intramural sports on campus? 2) What kept you from participating in intramural activities? 3) Why do you participate in intramural sports? 4) How enthusiastic are you towards intramurals on campus? 5) Based on your knowledge, rate the importance of each as they relate to intramurals (Facilities, Competition, Staff, Available Information)

Survey Questions (Cont.) 6) Do you think intramural sports are promoted effectively on campus? 7) Would you be interested in competing against other schools in intramurals? 8) If you play intramurals, rate your overall satisfaction with intramurals on campus? 9) What gender are you? 10) Are you a member of a sports team at FPU? 11) What class standing are you?

Results – Question 1

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Results – Question 5

Results – Question 5 (Cont.)

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Results – Question 11

Cross Tabulation 1

Cross Tabulation 2

Discussion According to our results 66% of students surveyed participate in intramurals. The facilities, level of competition, staff, and information are an important part of gaining participation in intramurals.

Conclusion Research Objectives 1) Identify student attitudes toward the Franklin Pierce University intramural league. - 66% of students participate in the intramural program - Students mainly participate in intramurals is for recreation/fun (45%) while competition came in second (19%). - Only 31% of students surveyed below a 6 for enthusiasm. 69% of students are highly enthusiastic about the program.

Conclusion (Cont.) 2) Determine if students would be interested in competing against other higher-education institutions. - 75% of students are willing to compete against other schools. 3) Determine the level of student awareness of intramurals on campus. - 75% of students believe that the intramural program is effectively being promoted on campus.

Conclusion (Cont.) 4) Identify ways the intramural program can improve. - Competing with other school. - Offer intramurals on the weekends for those with time constraints during the week. - Better facilities (i.e. better equipment)

Recommendations Students are satisfied with the Franklin Pierce University intramural program. We recommend that the school looks into competing with other schools such as Keene State.

References Dictionary.com. (2007). Intramurals. Retrieved December 6th, 2007 from eraven.franklinpierce.edu (2007), recreation department. Retrieved October 14, Estler, Suzanne. "College Athletics: Intramural Athletics in U.S Colleges and Universities." Answers.com Dec Mitchell, Elmer. "Progress in Intramurals." JSTOR Dec Newman, Richard. "Methods for upgrading an intramural-recreational sports program." Dec 2007.

Thank You For Your Time Any Questions?