myalliplan Overview July 11, 2007

©2005, imc 2. All rights reserved. 2 myalliplan overview Individually tailored online action plan with customized guidance, steps/lessons, and access to meal plans and interactive weight loss tools. What do I get with myalliplan? A customized online action plan Lessons about meal planning, managing hunger, dealing with setbacks, and making the food and lifestyle changes to help you succeed Immediate feedback when you check in weekly Menus and shopping lists A variety of online tools to record your food and lifestyle information Connection to a network of other alli users User must purchase alli for access to myalliplan online

©2005, imc 2. All rights reserved. 3 How do I sign up for myalliplan? join myalliplan Register your product at myalli.com and receive access to the support program

©2005, imc 2. All rights reserved. 4 Plan Pages – What is the Plan? Multiple opportunities within this site to link to this page Also available from every page on the site via a left hand side callout Can link back to sections of the site to find out more about the plan Or click on of several links to register for the plan

©2005, imc 2. All rights reserved. 5 Registration – Create Username Consumer creates an account on the site If the user already has an account, they can sign in and add myalliplan to that account Opportunities for opt-in to GSK Promotional s from other brands

©2005, imc 2. All rights reserved. 6 Registration - DPOP Register Consumer enters the DPOP from the packaging User selects Pack Size Information on the page also explains where to find this code Users also enter where they purchased the product

©2005, imc 2. All rights reserved. 7 Registration - Weight Loss Goals Consumer enters their current weight and weight goals System determines if the current weight meets alli requirements System determines if the user is underweight or if the Consumer has an unrealistic goal. Feedback is displayed for both situations Input to create Tailored Content

©2005, imc 2. All rights reserved. 8 Registration - Plan Details User gives us more data to complete the Profile process  physical activity  eating patterns  lifestyle  children in home, etc Input to create Tailored Content

©2005, imc 2. All rights reserved. 9 Registration - Start Date & Check-In Consumer is given information what to expect, why and importance of these dates:  Diet Start Date  Capsule Start Date  Check-In Day Input to create Tailored Content

©2005, imc 2. All rights reserved. 10 Registration - You Are Registered Consumer is registered and we will provide next steps Welcome is sent Users are linked to the first lesson

©2005, imc 2. All rights reserved. 11 Communications and Site Interaction Normal User Flow

©2005, imc 2. All rights reserved. 12 Check-In User has completed registration process Check-In driving them to the website for their first check Sent weekly

©2005, imc 2. All rights reserved. 13 Check-In – Weigh In This is the first part of the 3 part weekly check-in process Consumer enters their current weight Each week the Consumer is also reminded of their action plan from the previous week Input to create Tailored Content (captured weekly)

©2005, imc 2. All rights reserved. 14 Check-In – Information This is the second part of the step and allows the consumer to track and denote their progress This feeds into the immediate feedback that will be shown on the next screen If the consumer has had a treatment effect, they will see additional information on the subject and additional questions Input to create Tailored Content (captured weekly)

©2005, imc 2. All rights reserved. 15 Check-In – Results Immediate feedback tailored to the individual and their progress Quick overview report card Bulleted list of progress and improvement areas Introduction into the next Lesson First introduction to a reward on certain weeks Tailored Content

©2005, imc 2. All rights reserved. 16 Tailored Content – Immediate Feedback Content is dependent on several variables Treatment effects Too many calories Too much fat Not enough exercise Pill regiment Multi-vitamin regiment

©2005, imc 2. All rights reserved. 17 Lesson Structure – Key Point Review Lesson format has been divided into 3 distinct sections Goal is to provide distinct coding that can be associated with each section of the lesson Starts with Key Points from the previous lessons

©2005, imc 2. All rights reserved. 18 Lesson Structure – Current Lesson Provides actual tailored narrative Includes tips, motivation, Did You Know, and other education Edutainment will also be available from this page Links to other tools, calculators, and content within the myalliplan section of the site Tailored Content

©2005, imc 2. All rights reserved. 19 myalliplan Personal Page Plan Home page is shown any time they log in to the system Dashboard style view of progress and tools Links to content My Progress charts My Weight My Calorie Intake My Fat Intake My Activity Links to Meal Planning, Nutrition Tracker (Nutrio Tools) Graph states how much access they have “purchased” with their last DPOP Personal Content

©2005, imc 2. All rights reserved. 20 Eating and Activity Tools via Nutrio The following MAP tools will be available for the user: My Meal Plan My Nutrition Log Recipe Search Shopping Lists Dining Out Guide My Activity Plan Tools & Calculators Target Heart Rate Nutritional Information Search Nutrition and Package Label Tools