Challenges in a Networked World Per Åman Strategi och styrning 2013

Challenges 2 Globalization Dynamics Intangibles Ethics and sustainability issues Scale, scope, reach, diversity, distance; costs, competition Pace, change, time, process, Innovation; product and process, uncertainty Knowledge, IPR, expressiveness, meaning, values Reputation, social responsibility, green

Per Åman A Flat World? The world is connected The world is big The world is intangible based on binary code is a series of narratives is branded is competing on significance is a service economy The world is a clash between civilizations The world is spikey and clustered The world has a shifting point of gravity The world is a series of networks The world is a dynamic ecosystem The world is a an ecological clock ticking

Size

Liberalization and deregulation: The world became bigger Per Åman Eu US Jap East E LA SEA China India Time

Dynamics

T Northern hemisphere average surface hemisphere Population CO2 concentration GDP Loss of rainforest & weedlandWater use Species extinction Motor vehicles Paper consumption Fisheries exploited FDI Ozone depletion The great acceleration

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Intangible Technological knowhow Business Models Binary code/ digital Competing on significance

Intangible assets are also unlikely to be traded (i.e., markets, if they exist, will be “thin”) because their underlying value often derives from the presence of complementary assets, intangible assets are often costly to transfer (Teece, 1981). value can flow to the enterprise from the astute creation, combination, transfer, accumulation, and protection of intangible assets. Intangible assets are the new “natural resources” of the global economy, in the sense that they underpin enterprise (and national) wealth generation capacities. Teece. 2011

Intangibles: The ’conceptualization’ of the economy Per Åman ”…an electronic platform for the transmission of ideas at negligible marginal cost.” Alan Greenspan, 2004

Business models Programmer Appstore iTunes iPhone End user

Digital

Per Åman The world is flat- ”triple convergence” New technology – a new platform ”In the years roughly coincidental with the Netscape IPO, humans began animating inert objects with tiny slivers of intelligence, connecting them into a global field, and linking them into a single thing.” Kevin Kelly New business models ”..new business practices, that were less about command and control and more about connecting and collaborating horizontally.” New and more people ”..the next generation of innovation will come from All over Planet Flat.”

Binary consequences: The long tail Per Åman

Competing on significance

Per Åman Intangibles as significance: narratives as experiential products A fictitious story, books (67 languages), films, a brand, an experience, an escape, a global distribution, a meaningful time, a movement of followers, a business success (Books: over £400M 2008, Films: over $2412M, DVD?, Merchandizing ?) 2006 Ice Age: The Meltdown $169, Harry Potter and the Goblet of Fire $602,100, Harry Potter and the Prisoner of Azkaban $540,263, The Lord of the Rings: The Return of the King $741,451, Harry Potter and the Chamber of Secrets $614,700, Harry Potter and the Sorcerer's Stone $658,900, Mission: Impossible 2 $350,001,358

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Flat or spikey?

Per Åman The world is spikey

Per Åman