1 Mary Beth Lech, Lifetime CFCM, Fellow NCMA Chapter Relations Manager Crystal Glenn, CPCM, Fellow President-elect, Tysons Corner Chapter What’s in YOUR chapter playbook?

2 Team Expectations Sports teams will play the game to win, make the playoffs and expand the brand. NCMA teams are our chapters. NCMA expects the chapters to participate in the profession and professional development, be recognized through the awards programs and expand the NCMA brand.

3 How Chapter Teams Can Meet and Beat NCMA Expectations Provide educational opportunities Provide networking and social opportunities Provide business opportunities Provide career enhancing and career matching opportunities Provide leadership opportunities

4 Draw up the plays ThinkOutside The Box

5 Let’s discuss examples of plays and strategies and how to incorporate them in to your playbook

6 Types of “plays”

7 How to Execute the Plays Time Budget Resource Budget Financial Budget

8 Set your goals Two minute drill What team members are involved?

9 Financial Goals How do we pay the bills? –Break even? –Build reserves? –Create wealth to support and expand initiatives?

10 What are your pricing strategies? Member / non member BOGO Student / retiree discounts Early bird discounts Block or group pricing

11 What are your chapter’s pricing policies? Credit cards –Every event? –Selected events? –Refunds? Refund or cancellation policy –Is it publicized –Do you always collect? –Do you have a 3 strikes policy?

12 Understand the Components Fixed, variable and semi-variable costs Cost + Profit = Price –PROFIT is NOT a bad word –Chapters are allowed to make a profit on their events.

13 Let’s Price a NES First step? Next steps?

14 Create Value—That’s What Should Be in Your Playbook For the member For the chapter For NCMA For the profession

15 Meet your new chapter member— Mr. Benjamin Franklin

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