The Dentsu Way December 1st, 2011

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DENTSU NETWORK GLOBAL Today, Dentsu operates in 94 countries on behalf of more than 6,000 clients. We are the fastest-growing network in the western hemisphere, and around the world.

TRADITIONAL HOLDING COMPANY Holding Company Shareholder Galaxy of Agencies CLIENT Lead Agency The Network DENTSU’S MODEL

1) Attract the Best Talent 2) Inspire ‘Good Innovation’ 3) ‘Cross Switch’ Integrated Communication Design

1) Attract the Best Talent

2) ‘Good Innovation’ ENTREPRENEURSHIP IDEASTECHNOLOGY

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[+ Value] Brand [+ Interaction] Consumer

EVERYTHING IS CHANGING

Social Media Is A Dialog Steer the Conversation Listen

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‘Reach & Frequency’ + ‘Depth & Relevance’

3) Integrated Communication Design

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[Source: Mary Meeker Web 2.0 ’11] Innovation Time How Will Mobile Evolve In The Future? Mobile Is Still Early

THOUGHT LEADERSHIP Digital Couponing Playbook Social Commerce Playbook Mobile Marketing Playbook Social Marketing Playbook

THANK YOU