How this project meets business objective. Name of Project How this project meets business objective. Company Name | Presentation Date Note: this is a template ONLY and all content is for position only (FPO) and provided to give samples & writing style, not written for a cohesive strategy.

Table of Contents Digital Strategy OVERVIEW GROWTH OPPORTUNITIES Current State – Performance Conversion Chart (Visual) GROWTH OPPORTUNITIES Recommendation 1 Recommendation 2 Recommendation 3 TRAFFIC FLOWMAP User Flow Across Channels App User Experience CONTENT STRATEGY Audience & Personas Creative Messaging SUMMARY Timeline Estimated Costs Digital Strategy Tactic 1 Goal 1 Tactic 2 Tactic 3 Goal 2 Tactic 4 Tactic 5 Goal 3 Objectives of the campaign/project What do you hope to accomplish? What is the desired result? List objectives in order of priority Objectives should be S.M.A.R.T. Specific Measurable Actionable Relevant Time bound

Overview High Traffic Low Engagement WHAT’S WORKING – i.e. High Traffic Over 1 Million page views in the last 90 days From more than XXX visits XX% traffic to top XX pages WHAT’S NOT – i.e. Low Engagement or Conversion Average visitor sees only X pages before exiting More than XX% of those visitors are unique X % of them leave immediately The remaining visitors will go XX pages deep before exiting Average time spent = XX minutes High Traffic Over 1 Million page views in the last 90 days From more than 525k visits SBC is where 256k+ enter the FedEx website Low Engagement Average visitor sees 2 pages before exiting More than 90 percent of those visitors are unique 52 percent of them leave immediately The remaining visitors will go 6+ pages deep before exiting Average time spent = 2.56 minutes

Overview – By the Numbers Take one or two metric conversions from prior slide and make visual Source: http://unfunnel.com/blog/how-to-apply-social-media-to-lead-generation-objectives/ (Make sure you give your source credit)

GROWTH OPPORTUNITY RECOMMENDATION #1

Recommendation 1 (Use language like “Make it easy to sign up”) Screenshot Here Call outs #1 Call out #2 Business Goal (i.e. capture leads) Solution (i.e. Home Page Banner) Steps to improve experience: Why this is important: Step 1 Integrating Google+ will also significantly improve SEO rankings (local and mobile especially) Step 2 Step 3 Reduce the bounce rate with relevance via direct & organic traffic Step 4

GROWTH OPPORTUNITY RECOMMENDATION #1

Recommendation 2 (Example “Upsell Relevant Content”) Rule #1: Something similar to “Related content must be highly relevant”. Call out a main goal conversion here Example 1 …and hammer it home. Example 2 Example 3 Example 4 Example 5 Content Example Here

GROWTH OPPORTUNITY RECOMMENDATION #3

Recommendation 3 (Example “Landing Page Optimization”) Spell out Optimization Ideas Idea example here: Use the right colors for your audience to draw attention to select elements. Don’t try to make everything jump out – or nothing will stand out. Do A/B testing variations 2 vs 4 colors for your web templates. Highlight an area that could use the most improvement, could be a form… Idea example here: Avoid anything unnecessary. No Flash animations, no animated background and NO background music. Are there any barriers? How many fields should be required? Does the form look secure? Idea example here: Create a clear navigation structure and prioritize page elements in a grid fashion (based on CTAs & Business Goals). And drive home another main point – here! Does it automatically populate? What happens after you submit? Any industry benchmarks? Zoomed in Screenshot

HOW EVERYTHING TIES TOGETHER USER EXPERIENCE HOW EVERYTHING TIES TOGETHER

Cool Digital Journey Map Source: http://unfunnel.com/wp-content/uploads/influencer_cultiv_lifecycle_unfunnel.jpg (Make sure you give your source credit)

Cool Flowmap The procedure for inviting select guests to offline events is initiated by Sales reps. Each rep receives a number of tickets for specific days and each year a different group of customers are invited to each event. This is all managed in a more agile way using an online event management system with triggered communication. Source: http://unfunnel.com/wp-content/uploads/marketingcom-unfunnel-agile.jpg (Make sure you give your source credit)

TACTICS CONCEPTS & MESSAGING

Creative Solution (This should be 3-5 slides that highlight the experience) Screenshot Here This is the “WOW” and should be a mockup of a landing page layout or app Zoomed in Screenshot

Audience & Personas Do you know who your audience is? If not, what is the plan to find out? Develop personas & how they are influenced…

Creative Messaging Content Example here Bucket your content into categories, what is your mix? For example: Recycled Content User Generated Content Innovative Content Influencer Content Partner/Sponsor Content Spell out Your Content Strategy Example: Our content strategy will be defined by both historical data and behavior analysis of current audience & segments to determine messaging the will trigger a goal response. Content Example here Content Example here

SUMMARY PRICING & TIMELINE

Timeline & Budget Phase 1 Phase 2 Phase 3 $$$$ - Range What Phase 1 includes, i.e. strategy, concepting, layouts etc. Phase 2 What Phase 2 includes, content development, testing, website launch etc. Phase 3 What Phase 2 includes, monthly optimization, reporting & media costs etc. $$$$ - Range Copyright information goes here…. “All rights and intellectual property reserved. Ideas and recommendations in this proposal may not be used or reproduced without the consent of blah blah blah.

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