Foliera Indoor Live Goods Department Merchandising Trolley Program – Permanent Fixture PLAYBOOK

2 Merchandising Trolley Program  FRONT END EXPOSURE TO CAPITALIZE ON IMPULSE BUYS

3 Merchandising Trolley Program  FIXTURE  Foliera provided 2’x2’ user friendly mobile merchandising trolley (MT) to ALL ON & QC stores  This permanent fixture display is designed for high traffic areas at the front end of the store by the cash registers  This MT is the property of Foliera and must remain in the building at all times, do not send back with driver  This MT is strictly available for the display of Foliera ‘Live Goods’ only  All MT’s are tracked by Foliera via customized signage attached to the base

4 Merchandising Trolley Program  MERCHANDISING  The MT is NOT a clearance display unit  MT product selection will be determined by Foliera  MT will be merchandised by Foliera service group in partnership with The Home Depot seasonal associates  Product selection will be based on seasonality and price point  As per THD mandate, the majority of products are pre- priced however it is recommended that you clearly label each MT shelf with a retail price utilizing the ‘pallet’ size stickers available on the mobile carts

5 Merchandising Trolley Program  MAINTENANCE & REPLENISHMENT  MT must always be dry and clean when on display  Product must always be fresh and well watered when displayed  Do not water directly on trolley as trolley will get damaged  MT must be replenished back in the seasonal department as to not disrupt the cash end  When switching out product selections, put any leftover products from the MT back on the benches for watering and resale

6 Merchandising Trolley Program  RESULTS & EFFECT  Objective is to initiate the impulse buy at the front end  Can hold a retail value anywhere between $ and $ depending on plant selection. This can be rotated minimally twice per week doubling your front end ‘Live Goods’ sales!  This is a ‘Retail Ready’ display

7 Merchandising Trolley Program  EXECUTION & TIMELINE  All stores will get delivery of their MT between September 22 and September 29 ready for display!