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+ Lincoln Center, NY September 4 th, 2013 Celebrating the hottest trendsetters in fashion, The Style Awards showcases behind-the-scenes fashion icons and honors celebrities, influencers and the style elite who have led the way in the world of fashion. Style Awards enjoys coverage from all major entertainment and style outlets and receives nearly 2 billion media impressions.

+ E V E N T P H O T O S

+ The Style Awards is pleased to offer partners a program which gives the brand the opportunity integrate alongside other brands in the most exciting consumer facing event at Mercedes-Benz Fashion Week in New York. Access to the exclusive Pre-Cocktail Reception Promotions across PMC digital platform (24MM+ UV/Month) Social media integration across PMC social platforms (2MM+ followers) Online destination awards web sites Comprehensive PR strategy for pre/post coverage

PRESENTING PARTNERSHIP INCLUDES: ON SITE Category Exclusivity & Title Sponsorship Premium logo placement on: - Red carpet step & repeat - Promotional materials - Invitations ed to industry execs and VIP list Custom brand-activation opportunities, such as - Lead up custom content or sweeps - On-site brand integration and/or product placement - Exclusive sponsor Cocktail Reception or After-Party (at Brand’s expense) Engage and interact directly with talent Possible on-air extensions PR Team to support partner initiatives Inclusion in all social media promotions Product inclusion in VIP gift bags (when available) Press coverage report and access to wire image photography

PRESENTING PARTNERSHIP INCLUDES: ONLINE Custom integrated digital campaign with HollywoodLife.com leading up to and during event (12MM+UV/month) Custom online program Press coverage report and access to wire image photography Opportunity to create social media campaign + live blog Tweet Access to general broll/ video content/ photos to use on brand channels Online event coverage, social media campaign with HollywoodLife (2MM+followers), & promotions *Note: Charity to be determined. Elements subject to editorial approval, cancellation and change.

+ CUSTOMIZED ACTIVATION FOR DRY BAR: BEAUTY 360° HollywoodLife will create a custom program for P&G focusing on 360 degrees of total beauty: HollywoodLife to create a 360 degree beauty-cam that will be elevated above attendee’s heads on the red carpet This beauty cam will revolve around each starlet, capturing every angle of her beauty regimen, i.e. hair, skin, color/cosmetics HollywoodLife editors on the red carpet will ask each celebrity attendee what their favorite hair, skin, or cosmetic rip is when they get red-carpet ready for a glam event night Post-event HollywoodLife editorial will create a custom branded video gallery featuring our top 10 hair, skin and cosmetic tips of the night and product recommendations for each look 100% SOV for Dry Bar within editorial section

+ Presenting Level Sponsorship Onsite Print Online $400,000 |Pricing & Package|