Blue Coat and the Blue Coat logo are trademarks of Blue Coat Systems, Inc., and may be registered in certain jurisdictions. All other product or service names are the property of their respective owners. © Blue Coat Systems, Inc All Rights Reserved. Blue Coat Systems Confidential Refresh Program PacketShaper and Secure Web Gateway Appliances June 2009

© Blue Coat Systems, Inc All Rights Reserved. Blue Coat Systems Confidential Facts and Figures  35 Hardware Models will go “End-of-Life” this year PacketShaper Models PS 1200 PS 1550 PS 2500 PS 6500 PS 9500 ProxySG Models SG 400 SG 800 SG 8000 AV 400 AV 2000 Director 800

© Blue Coat Systems, Inc All Rights Reserved. Blue Coat Systems Confidential New Extensive Refresh Program  The aim of the program is to ensure that these customers remain our customers  New playbooks for our valued partners with all the details that you will need to sell this program.  Leads coming to you that are qualified by telemarketing programs we have put in place in each region.  Your Blue Coat channel account manager will receive these leads and pass them to you.  Irresistible Pricing  Full CAT A and Deal Reg Discounts apply 3

© Blue Coat Systems, Inc All Rights Reserved. Blue Coat Systems Confidential Program Overview  Channel Driven Program Channel-based Sales Refresh Playbook Refresh Program leads will be provided to CAMs Telemarketing agency to qualify leads for partners  Special Refresh Program Attractive New Pricing Full Partner Margins  Orderable: June 26th

Blue Coat and the Blue Coat logo are trademarks of Blue Coat Systems, Inc., and may be registered in certain jurisdictions. All other product or service names are the property of their respective owners. © Blue Coat Systems, Inc All Rights Reserved. Blue Coat Systems Confidential Ordering Process 5

© Blue Coat Systems, Inc All Rights Reserved. Blue Coat Systems Confidential Channel Requirements  Registration through Blue Source Agree to Terms and Conditions of Program Acceptance required only once for entire program Partner is legally bound by this agreement All refresh opportunities require deal registration  Note: Legal requirements for program Each order requires a Letter of Discontinuance Blue Coat can audit Letters of Discontinuance Penalties for misuse of program  Program URL on BlueSource

© Blue Coat Systems, Inc All Rights Reserved. Blue Coat Systems Confidential Register for the Program 7

© Blue Coat Systems, Inc All Rights Reserved. Blue Coat Systems Confidential Checking Your Customers Eligibility

© Blue Coat Systems, Inc All Rights Reserved. Blue Coat Systems Confidential Before Submitting Order  Customer signs Letter of Discontinuance Partner keeps on-file (Blue Coat may audit) Download Letter of Discontinuance from BlueSource  Submit the order with additional information Serial number of old units DAN # from deal registration (registration REQUIRED)  Do not mix “Standard” SKUs and “Refresh” SKUs All orders must include appropriate support Use standard BlueTouch Support SKUs Do not include anything else on the order

© Blue Coat Systems, Inc All Rights Reserved. Blue Coat Systems Confidential Refresh Program: Sales Tactics  Provide “Platform Refresh” pricing proposal Start with Refresh Program price list (new SKUs) 1+ Yr of Support using standard SKUs  Cross-sell / Up-sell Opportunity BCWF / ProxyAV / Reporter 9 IntelligenceCenter / WAN Optimization

© Blue Coat Systems, Inc All Rights Reserved. Blue Coat Systems Confidential What Happens For…  Customers with lapsed Support <1 year Get current on Support Take advantage of program Customers with lapsed Support >1 year No Refresh Program Benefits It’s still a lead!

© Blue Coat Systems, Inc All Rights Reserved. Blue Coat Systems Confidential Key Resources on BlueSource  Presentation: Update for PacketShaper Customer  Presentation: Update for Secure Web Gateway Customer  PacketShaper Refresh Playbook  Refresh Program and Ordering FAQ  Templates and Telescripts 12

© Blue Coat Systems, Inc All Rights Reserved.