1 Making Membership Fun: Themed Recruitments Tom Soszynski & Nick Nowak Burlington County Council

Themed Recruitments Who has a fun recruitment campaign? Who has done themed campaign? 2

Internal vs. External Recruitments External Themed Recruitment vs. Internal Themed Recruitment Campaign 3

Recruitment Campaign Excitement Internal Themed Recruitment Campaign: Removes “business as usual” Makes recruitment fun for unit and district leaders Theme used for: –Kickoffs –Recruitment Guide –New Youth Tracking –Ongoing promotion 4

Recruitment Campaign Excitement Creating Excitement & Enthusiasm -Kickoffs -Roundtables -Individual Communication 5

Campaign Guide - Campaign Branding - Themed Terminology - Playbook, Coaches, Players, RBIs, Innings, Leagues -“First Impression” of campaign -Kickoff & Electronic distribution 6

Structure & Incentives Nine Innings with Pre/Post seasons - Focus for each Inning explained in Playbook - Example: 7 th Inning stretch at Paul Bunyan Day Inning winners & drawing (units) Overall winners (units) 7

Ongoing Tracking Sharing goals & progress -Online -In store -E-Newsletter -RBIs -Weekly Inning Winners 8

9 World Series of Scouting Scoreboard Tracking

10.

11

Future Themed Campaigns BCCBSA’s Spring 2012 Olympics - Recruitment Week - June Olympic Event to welcome new scouts - Fall 2012: Where are you at? 12

More Information & Questions More information: Fall 2011 Playbook on Summit CD Leaders > Membership Tom & Nick & 13