Deep Practical Learning Workshop: Leading with Design Thinking ©Systems Wisdom LLC 2015

Welcome and Overview  Welcome and introductions  Sponsors, instructors, and participants  Intentions of program  Integrate design thinking with analytic thinking for dealing with complex management and leadership challenges and opportunities  Apply design thinking to ongoing challenges and opportunities  Expectations of participants  What do you hope to gain by attending?

Design Thinking is about Thinking Why we need a different way of thinking

About Design Thinking  Design thinking is about new capabilities to harness collective imagination and customer empathy to empower companies to think, act and organize differently. It involves rethinking about customer value, strategic futures, sustainable differentiation and system impact. CEO Innovation Playbook  Design thinking is an iterative activity that only has broad guidelines but no fixed process. What’s more important is that critical insights, sensitivity to needs and beautiful solutions emerge from the creative chaos encouraged by creative dialogue. Idress Mootee, Harvard Graduate School of Design

Value of Design Thinking  Performance can be improved by reducing errors and with insight—  two thinking processes that may be in conflict.  Error reduction is accomplished with analytic reasoning, high attention, and formalized policies and procedures that tend to be well established.  Insight requires intuitive reasoning, pattern recognition and discovery approaches which are often less well developed.  Design thinking provides:  the much needed complement to analytic thinking that can be particularly important when dealing with challenges and opportunities that are ill-defined, volatile and complex.

Complex Leadership Challenges  Leaders and managers have obligations and opportunities to improve their organizations in part by creating and remaking processes, structures, products, and services.  These activities often require one to assess, balance and integrate conflicting ideas, business models or strategies, and instead of choosing one at the expense of the other, generate a creative resolution.  They also require expanding from analyst and decision- maker to designer.  While some may use design as part of their everyday work, most pay little attention to developing design skills.

What You Will Learn  Design thinking is a way of thinking, asking questions and making choices that can be applied to complex organizational challenges and opportunities.  You will learn: To apply design models to ill-structured problems To avoid common pitfalls that solve the wrong problem and limit creative solutions To balance competing tensions in a design problem To apply design thinking tools to generate creative, innovative, and sustainable outcomes How to introduce design thinking into teamTo prototype new ideas to test your proposed solutions To develop a roadmap from concept to implementation

Instructor Affiliations John Pourdehnad, PhD : For more than 35 years, John has been a consultant, educator, and practitioner in organizational management, using systems thinking as a world view and communicating its implications for management with for- profit and not-for-profit organizations, and with government agencies. John holds an appointment at University of Pennsylvania where he has taught organizational studies, project management, systems and design thinking, and complex project management at the undergraduate and graduate level. Larry M. Starr, PhD : Larry is a consultant and educator in strategic management, health care, and higher education—with a focus on use of systems and design thinking and practice to better understand and to solve complex challenges. He retired from appointments at the University of Pennsylvania in 2014 where for 12 years he was executive director, academic chair and professor of Organizational Dynamics, and accepted an appointment as Adjunct Faculty and Program Architect at Philadelphia University to design a new kind of interdisciplinary professional doctorate in leadership.

Seminars and Workshops Lunch and Learn Seminars Design Thinking Challenges of Dynamic Complexity Project Management Complexities 3-5 Day Workshops Leading with Design Thinking Responding to Dynamic Complexity Project Leadership and Management Complexities PhiladelphiaWashington, DC Toronto Hull/London Sao Paolo Singapore Sydne y