presented to The Tier One Difference Date

22 Who We Are What We’re Not:  One Part Senior / Six Parts Junior  Big & Bureaucratic  Driven by the Bottom Line  Focused on the Next Big “Win”  Reactive & Complacent  Rehashing the “Same Old”  All About Our Margins

33 Who We Are  All Senior & Savvy  Quick & Nimble  Value-Driven, Resourceful  Scalable  Creative & Award-Winning  Creatures of the Internet  All About Our Clients What We Are:

44 The Tier One Difference Media & Analyst Outreach New Media Integration Competitive Analysis/ Issues Response Media List/ Playbook Development Messaging & Positioning Media Training/ Executive Preparation Ongoing Assessment & Measurement Best Practices that Add Real Value

55 The Tier One Difference

66 Industry Accolades Delivering Award Winning Work

© 2008 Taking on an Industry Cult Leader

LiveDeal: Taking on an Industry Cult Leader 88 The Challenge | The Strategy | The Results  In the face of cult-favorite craigslist, quick- launch new B2B, C2C ecommerce site  Battle perception as “just another online auction site”  Establish as long-term winner in the online classifieds market

LiveDeal: Taking on an Industry Cult Leader The Challenge | The Strategy | The Results  Leverage CEO’s eBay cache; promote as visionary who saw untapped market opportunity  Differentiate as only professional, ecommerce classifieds site with nationwide coverage  Devise and deploy smart media strategy  Break story in WSJ...and have the others follow

10 LiveDeal: Taking on an Industry Cult Leader The Challenge | The Strategy | The Results Put company on the map as leading classified site