Russ libby, pga Southern Super Regional Meeting Atlanta, GA Russ Libby for PGA Secretary 2014.

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Presentation transcript:

Russ libby, pga Southern Super Regional Meeting Atlanta, GA Russ Libby for PGA Secretary 2014

My introduction to golf Southern Super Regional Russ Libby for PGA Secretary 2014

Strong values Southern Super Regional Russ Libby for PGA Secretary 2014

I am a PGA Professional Southern Super Regional Russ Libby for PGA Secretary 2014

17 years of Governance

Board of Control Southern Super Regional Russ Libby for PGA Secretary 2014

My Vision Southern Super Regional Russ Libby for PGA Secretary 2014 GROWTH OPPORTUNITY LEADERSHIP FUTURE

GROWTH THE EDUCATION, TRAINING AND CERTIFICATION PROCESS FIRMLY POSITIONS THE PGA OF AMERICA AND ITS MEMBERS AS RESPECTED EXPERTS IN THE GAME AND THE BUSINESS OF GOLF.

The decline…  Golf rounds declined 13.6%, with a loss of more than 55 million rounds, since 2000  Number of golfers declined 11% from 30.2 million in 2005 to 25 million in 2013

Golf course closings…  The number of golf courses in the US peaked in 2004 at 16,000, but declines annually, with a net loss of 5-10% anticipated over the next 10 years  Last year 157 courses closed while only 14 new courses opened

The Game of is Still Beautiful!

Growth must be local

 Build Get Golf Ready Work Force  Swing Into Schools  Expand PGA Jr. League  Introduce Next-Step Drive, Chip & Putt Programming  Create PGA President’s Club  Celebrate the Game of Golf  Specific messaging to target audiences  Launch PGA GenGolf  Millenials  Military  Women & Minorities  Collegiate Golf G ROWTH

OPPORTUNITY Southern Super Regional Russ Libby for PGA Secretary 2014

 Enhance Education & Skills  Affordable/Accessible/Online Education  Career Specific Workshops  PGM Scholarships & Sponsorships  Restructure Delivery of CPP & MPP  Strengthen ED Committee  Drive Employment Opportunities  One Employment Consultant per District  Section Employment Committees  Analyze Career Links & Head Hunting Opportunities  Emphasize Mentoring  Membership Orientation Program O PPORTUNITY

LEADERSHIP Southern Super Regional Russ Libby for PGA Secretary 2014

 Listen to the Voice of the PGA Members & Section Leaders  Annual Member Opinion Survey  Frequent Town Hall Meetings  Enhance 2-Way Communication  Create Playbook of Best Practices  Develop Leadership Academy  Cultivate Future PGA Leaders  Implement Section Officer Training Program  Demonstrate Hands-On Leadership  Utilize Proven Skills & Experience for Success L EADERSHIP

FUTURE Southern Super Regional Russ Libby for PGA Secretary 2014

FUTURE

Marketing

Drive Chip & Putt Southern Super Regional Russ Libby for PGA Secretary 2014

FUTURE Southern Super Regional Russ Libby for PGA Secretary 2014

 Expand & Promote the PGA Brand  Capitalize on PGA Centennial & Olympics  Innovative Global Marketing Strategies  Initiate Strategic Plan for Asset Protection & Growth  Continuity of Leadership  Forge National & Local Alliances  Collaborative efforts to Grow the Game  Strong presence at Golf Industry Show  Business Partnerships with employers to maximize PGA penetration & employment opportunities  Leverage Sponsorships to provide additional Section funding F UTURE

I am ready to LEAD Southern Super Regional Russ Libby for PGA Secretary 2014 Education Employment Compensation Player Development Brand Growth

We are all in this MEMBERS NEED OWNERS WANT CONSUMERS DEMAND DRIVE GOLF! together

Celebrate the Game of Golf!

RUSS LIBBY, PGA I appreciate you. Russ Libby, PGA