BauOmnibus* Research of the construction materials private consumers Building the future together ! * The usage right to this methodology belongs to BauMarketing ® (according to the Law of Ukraine “About the copyright and related rights”)

Content 2 About the project3 Project goal4 Obligatory information6 Advantages of the participation in the project7 Investigated products8 Methodology and sample9 Information control10 Project schedule Form of the report provision12 Contacts13

About the project BauOmnibus is an initiative research, conducted at the same time for several clients and on several issues. It gives the opportunity to each market player to reduce significantly the costs for necessary market research conduct, to receive in short terms quick and inexpensive information on vide spectrum of questions, connected with consuming audience of the construction materials. The peculiarity of the project is its periodicity, which gives the opportunity to track the market changes dynamics. 3

Project goals Construction materials manufacturers and trading organizations can use this project to discover the following questions: Defining of the construction materials purchase aims Defining the frequency of the construction materials purchase Defining of the types of the purchased construction materials Defining of the consumer’s demands to the construction materials Defining of the general expenses to the construction materials Media preferences of the construction materials consumers 4

Project goals Construction materials manufacturers and trading organizations can use this project to discover the following questions: Description of the main consumer groups from the point of view of their behavior during the search and choice of the construction materials, criteria of their estimation Defining of the regional and social-demographic differences in construction materials consumption Preferences and attitude to the product / company, etc. Trade marks awareness 5

Obligatory information section Obligatory information section includes the information about the social-demographic characteristics of the household (family structure, income level, type of residence, term of construction, re-construction works in , who is responsible for the construction and reconstruction decisions). Passport block is provided by the additional request. 6

Advantages of the participation in the project 7 Like the majority of the syndicative researches, this type of research has the following advantages: –The opportunity to receive the most “fresh” information about the private construction and re- construction market, and about its dynamics in short terms. –The expenses for the syndicative research is much lower than for the exclusive research conduct. –The client has the opportunity to order the number and the character of questions, included into the questionnaire. The right to the information, received within this questionnaire section, belongs to the client only. –The regular participation in the project gives the opportunity to follow the market situation development trend, to receive the information about the new trends in the consumer preferences, competitors’ activity, market volume, etc.

Investigated products The main list of the construction materials under investigation ceilings, floors wall materials dividing walls, doors drainback systems windows roofing materials decoration materials 8

Methodology and sample Data collection methodology The main data collection method – face-to-face interview with the consumers. The respondents are those household members, who did construction / reconstruction personally. Sample size is 1200 interviews. The sample is many-staged, regionally stratified and representative for total Ukraine. During the survey it’s interviewed the households, who implemented any construction / reconstruction works in their flats / houses during years. The sample structure by the cities / regions provided by the additional request. Sample calculation is based on the census data about the households, having private apartments and their proportional allocation by the cities with different population size. Penetration of the different construction materials / types of re-construction provided on the additional request. 9

Collected information quality control Field work quality control: 1.100% control of the questionnaires filling in; 2.Random control of the interview conduct and completeness – 30%; 3.Logical control 100%. 10

2008 project schedule 11 АВСDE А – submission of questions in Omnibus and conclusion of agreements; В – preparation to the field works; С – data collection (field work); D – preparation of the report; Е – provision of the report Note: Bau Marketing® has the right to change the terms of the project conduct for 1-2 days.

The form of the reports The results of the research are provided to the Client in the following way (under the Clients request and the preliminary agreement): database in SPSS / ОSА format; standard report with the sample description; one and two dimension tables in Excel format; print report; electronic report (Ms Word, Power Point presentation). 12 The ownership to the questions and the results (except for the “passport” block) belongs to the Client.

Contacts 13 Address: 7, Brullova street Kiev Tel.: Fax: Project manager – Victoria Pasechnik