Communication Audits Chapter 5 Phase 4: Diagnosis Through Questionnaires

Phase 4: Questionnaires Advantages Advantages  Sample size  Faster  Cheapest  Anonymity  Permanent Written Record  More Topics Assumption: a Good Questionnaire Assumption: a Good Questionnaire

Phase 4: Questionnaires Designing a Questionnaire Designing a Questionnaire  Develop a Focus  Choose Questions for Each Topic Area  Scope  Specificity  Wording  Relevance

Phase 4: Questionnaires Designing a Questionnaire Designing a Questionnaire  Choose Appropriate Response Format  Open Questions  Closed Questions  Agree-Disagree Statements  Semantic Differential  Rank Order

Phase 4: Questionnaires Designing a Questionnaire Designing a Questionnaire  Use Companion Responses  Prepare Simple Instructions and Cover Letter  Order the Questions  Pretest the Questions  Be Realistic About Response Time  Present an Attractive Product

Phase 4: Questionnaires Administering the Questionnaire Administering the Questionnaire  Distribution  Publicize the process  Include a cover letter with the questionnaire  Give each individual a personal copy of the questionnaire  Set a reasonable response time for the questionnaires to be returned.  Collection

Phase 4: Questionnaires Analyzing the Questionnaire Analyzing the Questionnaire  Frequency Distribution  Means and Ranks  Differences Between Actual Means  Correlations

Phase 4: Questionnaires Analyzing the Questionnaire Analyzing the Questionnaire  Statistical Comparisons Among Demographic Groups  Work units  Productive or less productive units  Sex  Satisfied versus dissatisfied groupings  Managers versus non-managers  Tenure  Additional demographics

Communication Audits Chapter 5 Phase 4: Diagnosis Through Questionnaires END