RESEARCH METHODOLOGY SURVEY ON LAPTOP

What is RM  Detail study is required in each practical problem  Any effort which is directed to such study for better results is a “Research”  A system of models, procedures and techniques used to find out the results of a research problem is called as “Research Methodology”  Detail study is required in each practical problem  Any effort which is directed to such study for better results is a “Research”  A system of models, procedures and techniques used to find out the results of a research problem is called as “Research Methodology”

Why RM is required  Business Executives in each of the functional areas face decision making problems.  Many of these problems demand systematic research.  Some problems are – New product launch, Sales promotion, Plant layout, plant location, capital budgeting, manpower planning etc.  Business Executives in each of the functional areas face decision making problems.  Many of these problems demand systematic research.  Some problems are – New product launch, Sales promotion, Plant layout, plant location, capital budgeting, manpower planning etc.

Research Process Problem Definition Objective Research Design Data Collection Data Analysis ResultsValidation

Exploratory Research Modelling Research Conclusive Research Algorithmic Research Literature Survey Experience Survey Descriptive Research Experimental Research Study of Insight Examples Types of Research

Research Methodology Methodology is very important as it acts as guiding posts to the study and at the same time eliminates wasteful expenditure of time and inquiry in the study Data Collection METHODS : PRIMARY DATA First hand data Interviews Surveys / Questionnaires DATA COLLECTION: SECONDARY DATA Secondary data is the data that has already been collected by someone else for a different purpose to yours. Paper based sources Electronic sources Methodology is very important as it acts as guiding posts to the study and at the same time eliminates wasteful expenditure of time and inquiry in the study Data Collection METHODS : PRIMARY DATA First hand data Interviews Surveys / Questionnaires DATA COLLECTION: SECONDARY DATA Secondary data is the data that has already been collected by someone else for a different purpose to yours. Paper based sources Electronic sources

Research Objectives  Physical proximity is the main driver for purchase of laptops  Preference for laptops over desktop is for factors beyond economical viability Research Objectives  Physical proximity is the main driver for purchase of laptops  Preference for laptops over desktop is for factors beyond economical viability

THE TARGET GROUP FOR RESEARCH Main Target Laptop users mainly students of age group Secondary Target Executives Main Target Laptop users mainly students of age group Secondary Target Executives

Information areas to capture Quantitative evaluation of a laptop users 1.Consumer profile. Demographic attributes like age, sex, occupation, lifestyle. Information areas to capture Quantitative evaluation of a laptop users 1.Consumer profile. Demographic attributes like age, sex, occupation, lifestyle.

2. Consumer purchase habits vis-à-vis laptops i.Place of purchase ii.Purchaser and decision maker iii.Influencer iv.Purchase cycle v.Price 2. Consumer purchase habits vis-à-vis laptops i.Place of purchase ii.Purchaser and decision maker iii.Influencer iv.Purchase cycle v.Price

Information areas to capture Contd…… 3. Consumer usage habits. i. Brands aware 4. Category triggers and barriers. i. Triggers to laptop usage ii. Barriers to desktop usage Information areas to capture Contd…… 3. Consumer usage habits. i. Brands aware 4. Category triggers and barriers. i. Triggers to laptop usage ii. Barriers to desktop usage

LAPTOP INDUSTRY IN INDIA The laptop computer market in India grew by 84.8% Largest contributors were enterprise and education segments. Portability,' number one' driver for growth said. Portability, flexibility and ease of use and narrowing of price-performance. The laptop computer market in India grew by 84.8% Largest contributors were enterprise and education segments. Portability,' number one' driver for growth said. Portability, flexibility and ease of use and narrowing of price-performance.

LAPTOP PROVIDERS SONY VAIOHPDELLHCLIBMOTHER

LAPTOPS WORLDWIDE MARKET SHARE

LAPTOPS INDIAN MARKET SHARE

Research Objective To Analyze the brand preference Overall satisfaction Price factor Influential factors for purchase To Analyze the brand preference Overall satisfaction Price factor Influential factors for purchase

Data Collection Data collected from Thane, Mumbai Data collected manually as well as through internet People above 18 yrs is consider Sample size 116

QUESTIONAIRE

WHY DO YOU PURCHASE LAPTOPS?

DOES PRICE MATTER ? Yes No

BRAND PREFERENCE ? HCLIBMHPDellSony ViaoOther

ARE YOU SATISFIED WITH YOUR LAPTOP ? Yes No

1)Test of Hypothesis H 0 : No significant difference between satisfaction level in various brands H 1 : There is a significant difference between satisfaction level in various brands. H 0 : No significant difference between satisfaction level in various brands H 1 : There is a significant difference between satisfaction level in various brands.

HYPOTHESIS Survey conducted on laptop satisfaction Option given to people HCL DELL HP SONY VAIO IBM/LENOVO

Table : Observed frequency Respon se BrandTotal DellHPHCLIBMSONY Satisfie -d Unsatis fied Total

Table : Expected frequency Respon se BrandTotal DellHPHCLIBMSONY Satisfie d Unsatis fied Total

Calculation of Chi- Square value Respon se BrandTotal DellHPHCLIBMSONY Satisfie d Unsatis fied Total

Calculation χ2 = Σ ( Oij- Eij )2 / Eij = Degree of freedom = ( r -1)( c-1) = ( 2-1)(5-1) = 4 Assume level of significance at 5 % χ2 = 9.49 – Table Value χ2 calculated < χ2 tabulated χ2 = Σ ( Oij- Eij )2 / Eij = Degree of freedom = ( r -1)( c-1) = ( 2-1)(5-1) = 4 Assume level of significance at 5 % χ2 = 9.49 – Table Value χ2 calculated < χ2 tabulated

Accept the null hypothesis i.e. No significant difference between satisfaction level in various brands Accept the null hypothesis i.e. No significant difference between satisfaction level in various brands

HYPOTHESIS Survey conducted on laptop price factor Option given to people HCL DELL HP SONY VAIO IBM/LENOVO

2) Test of Hypothesis  Do people consider price factor as major factor during purchasing laptop. H 0 :Price is not considered during purchasing laptop H 1 : Price is considered during purchasing laptop  Do people consider price factor as major factor during purchasing laptop. H 0 :Price is not considered during purchasing laptop H 1 : Price is considered during purchasing laptop

Table : Observed frequency Respons -e BrandTotal DellHPHCLIBMSONY Price Matters Pricenot Matters Total

Table : Expected frequency Respons e BrandTotal DellHPHCLIBMSONY Price Matters PriceNot Matters Total

Calculation of Chi- Square value Respons -e BrandTotal DellHPHCLIBMSONY Price Matters PriceNot Matters Total

Calculation χ2 = Σ ( Oij- Eij ) 2 / Eij = 9.89 Degree of freedom = ( r -1)( c-1) = ( 2-1)(5-1) = 4 Assume level of significance at 5 % χ2 = 9.49 – Table Value χ2 calculated >χ2 tabulated χ2 = Σ ( Oij- Eij ) 2 / Eij = 9.89 Degree of freedom = ( r -1)( c-1) = ( 2-1)(5-1) = 4 Assume level of significance at 5 % χ2 = 9.49 – Table Value χ2 calculated >χ2 tabulated

Reject the null hypothesis i.e. Price is considered during purchasing laptop. Reject the null hypothesis i.e. Price is considered during purchasing laptop.

Limitations Geographical Diversity Sample size Geographical Diversity Sample size

Conclusion Most of the people buy laptop for education purpose Brand preference DELL Price matter while purchasing People are satisfied with laptop Most of the people buy laptop for education purpose Brand preference DELL Price matter while purchasing People are satisfied with laptop

Bibliography Research Methodology by Paneer Salvam Research Methodology by Paneer Salvam