Success factors for the implementation of E-bike logistic services Instituto Superior Técnico, Universidade de Lisboa Success factors for the implementation of E-bike logistic services Joana Ribeiro ECOMM 2014 Cycle Logistics Session Florence, 8th May 2014

Pro-E-Bike Project Intelligent Energy – Europe (IEE) Contract N°: IEE/12/856/SI2. 644759 Duration (in months): 36 Started: 1st of April 2013 & Finish: 31st of March 2016 Coordinator: Energy Institute Hrvoje Požar

Consortium Partner Country EIHP HR ITENE ES Poliedra IT Mobycon NL East Sweden Energy Agency SI ECF EU Sinergija SE Instituto Superior Técnico PT Occam Cicli Lombardo

Problem setting The White Paper emphasizes the need to “transform the market towards more energy-efficient vehicles” Reduction of GHG emissions and fossil fuel consumption Shift towards low-carbon transport New and more sustainable mobility culture Strong engagement of transport agents and Society Design and demonstration of viable e-mobility business schemes is fundamental to attract new transport operators into the market

Project objectives Reduce congestion & Save energy Reduce noise and pollution in urban areas Create new market opportunities for local economy by transformation urban delivery transport in favour of E- bikes Development of business plans that will increase the competitiveness of stakeholders using E- bikes Proving of positive environmental, economic and social impacts of E- bike technology on whole society

Project activities & outputs Testing and analysing E- bike technology Info days/ Pilot Actions Business models to increase competitiveness Detailed overview of initiatives and technology E -bike simulation tool (calculating costs & benefits) Action plans for cities regarding E-bikes utilization and incorporation of E-bikes in city transport strategies

Project target groups Delivery companies and companies with their own delivery personnel Public administration Local authorities and citizens/passengers in selected urban areas E-bike manufacturers and distributors Cycling and E – mobility associations

Pro-E-Bike pilot cities Motala Heerhugowaard Genova Moravske Toplice Zadar Torres Vedras Valencia Lisbon

Project structure

Objective of WP5 To build 9 successful business models of urban transport services of passenger and freight using e-bikes. 3 BM Pax 3 BM Freight 3 BM Mixed

Methodology WP2 – E-bike current situation analysis TASK 5.2 Construction of BM TASK 5.5 Validation TASK 5.1 Scanning of successful businesses cases (pax, freight & mixed) TASK 5.2 Detailed analyses of pax &mixed businesses Pilot Cases (WP6) TASK 5.3 Detailed analyses of cargo &mixed businesses

Internalisation of Externalities Business Model First step Customer Related Production Related Value Proposition Internalisation of Externalities Financial Related

Value propositions (VP) The Value Proposition is the reason why customers turn to one company over another. It solves a customer problem or satisfies a customer need. Source: Osterwalder & Pigneur (2010)

Identified VPs (I) Performance Less space needed (parking), Faster than other transport modes (in urban areas), Larger space, Larger range Cost reduction Cheaper in purchase and use, Cheaper in insurance and road taxes, No driving license needed Customization Bike used for ads Status Green image of the company, Good for health, Good for the environment Accessibility Materials & equipment can be transported in areas inaccessible by van/car.

Identified VPs (II) Usability No problems with time windows for urban delivery, No problems with low emission zones Getting the job done Reliability Price Cheaper services (or at least at the same price) Convenience Easier to own yourself, Fun to ride

Task 5.1 Outputs (I) Desktop Research (20 countries) Europe: 35 cases (MOB) + 2 Serbian cases (ECF) Africa: 1 case (EHIP) North America & Brazil: 35 cases (IST) South America: Report (ECF) Asia: N/A (MOB) Oceania: 16 cases (Poliedra)

Task 5.1 Outputs (II) Desktop Research 89 cases (until now) Final effort to collect cases from India, Japan, China & South America

European countries

Type of Services

http://www.pro-e-bike.org Thank you for your attention! Joana Ribeiro joana.m.ribeiro@tecnico.ulisboa.pt Follow us! https://www.facebook.com/pages/ProEbike-Project/306413449509418 https://twitter.com/IEE_PROEBIKE