Brenda Fabian Director of Career Services Susquehanna University

 Unemployment at 9.4% and expected to top 10% by the end of this year.  Companies have cut a net total of 6 million jobs since the economic downturn began in an effort to reduce costs.  Federal Reserve Chairman Ben Bernanke has said the economy will begin to recover by the end of this year. Source: US Department of Labor

 Approximately 19% of college seniors who applied for a full-time job, in April 2009, had obtained one. By comparison, 25% of seniors who applied for a job had secured one at this time last year. Source: NACE 2009 Student Survey Completed by 11,000 graduating bachelor's-degree-level seniors

MAJORPERCENT OF STUDENT APPLICANTS SECURING EMPLOYMENT Accounting38 Engineering 23 Business Management22 Computer Science22 Health Sciences22 Source: NACE 2009 Student Survey

MAJORPERCENT FEMALEPERCENT MALE Accounting4329 Engineering2921 Business Management2024 Computer Science1525 Health Sciences2320 Source: NACE 2009 Student Survey

 Although more 2009 graduates expect to enroll in graduate school in comparison to earlier classes, the difference is not substantial: 26% from Class of % of the Class of % of the Class of 2007 Source: NACE 2009 Student Survey

 A Bachelor’s degree remains a valuable asset in uncertain economic times. The Department of Labor’s Employment and Earnings 2007 states,  “The higher a person’s educational attainment, the more likely they will be a labor force participant and the less likely they will be unemployed.”

 “Among those with just a high school diploma, unemployment jumped to 8.5%. Those with college degrees suffered far less; their unemployment rate hit 2.4%” Source: Employment : pluses and minuses

 Healthcare  Education  Security  Personal Care  Legal Professions  Food Industry  House & Car Repairs  Environmental Sector  IT & Accounting Services  Sales & Marketing Source: Recession-Proof Jobs in by Rana Sinha, Feb 9, 2009

1704 – first real estate newspaper advertisement 1850 – Industrial Revolution 2002 – Google AdWords Source: Steven Rothberg, President and Founder of College Recruiter

 Elimination of resume searching  Job boards  Search engine marketing  Search engine optimization  Video  Blogs  and text campaigns  Social and professional networking sites Source: Steven Rothberg, President and Founder of College Recruiter

 Vertical sites? (indeed.com, simplyhired.com)  Social Networking?  Twitter?  Targeted ?  Mobile Marketing?  Video?  Blogs? Source: Steven Rothberg, President and Founder of College Recruiter

 You don't have to be old to look old in this job market. The paper resume is laughably passe, at least in some circles.  "If someone sends us a paper resume folded in thirds, stuffed in an envelope, it's hard to take it seriously," says Glenn Kelman, chief executive of Redfin, an online real estate brokerage.  Pat Cassady, the director of recruitment at UMB, says “10 to 12% of UMB hires come through LinkedIn, and she searches niche networking sites for active users who might be promising business leaders. She is even planning to use Twitter to reach out to new recruits.” Source: Job Seekers Find New Rules of Recruitment by Yuki Noguchi

KEY DRIVERS:  Page title  Most searched keywords, skill names, job titles, location names, zips  URL  Content  Inbound links COST:  500 clicks = 100 applicants = 1 hire  0.25/clicks x 500 clicks = $125/hire Source: Steven Rothberg, President and Founder of College Recruiter

 Hiring managers say they stay clear of candidates who make these digital job-seeking mistakes: 1. Not having an updated profile, with recommendations, on sites such as LinkedIn or sites relating to your line of work 2. Having a husband-and-wife address 3. Using a playful or unprofessional address 4. Having an AOL address 5. Not doing extensive research about the company, its culture and the position for which you are applying 6. Not filing your resume digitally, even if you bring paper backups 7. "Cold" ing executives with whom you've never made a prior connection, either online or in person 8. Asking an employer you're hoping will hire you to be your "friend" on Facebook Source: Job Seekers Find New Rules of Recruitment by Yuki Noguchi

Networking