JEOPARDY!!!!! Round 1

Advertising Part Advertising Part 1 Promotional Strategies Channels of Distribution

There are this many channels of distribution – name them. 100

1.Direct 2.Indirect 3.Specialty

What is the difference between direct and indirect distribution? 200

Direct – connection between buyer and producer Indirect – one or more intermediaries between buyer and producer

Give two examples of specialty channels and products/services that may use them. 300

Vending Machine – pop, chocolate, chips Door to Door – sales people (knives, books, doors and windows), charities Telemarketing – long distance, duct cleaning E-Commerce – chapters, future shop Catalogues – Avon, Ikea

Name and define two types of intermediaries. 400

Wholesalers – buy from producer, sell to retailer Importers – buy from abroad, sell to either wholesalers or retailers Retailers – sell to customer or to another retailer

What is the difference between intensive, selective and exclusive distribution. 500

Intensive – sold everywhere ex. Milk, Chips, Pop Selective – sold in a few places ex. MAC, Cargo, LaCoste, Lulu Lemon Exclusive – sold in only one place ex. Laura Secord, Body Shop, GNC brands

Name 5 of the 7 promotional strategies: 100

Advertising Sales Promotion (coupons, discounts) Promotional Items (pens, mugs) Personal Selling Public Relations Sponsorship Direct Mail Trade Fairs/Exhibitions

Name two advantages of Public Relations: 200

Possible Answers: Low cost Preparedness (for unfortunate events) Builds trust/reputation

Give two advantages and two disadvantages of TV advertising: 300

Possible Answers: Advantages: High REACH, effective (video and audio) Disadvantages: Hard to narrow target market, high cost, long lead time

Name 3 types of sales promotions: 400

Coupons, Giveaways, Free Samples, Sweepstakes, BOGO, Contests, Discounts

Name two advantages or two disadvantages of Personal Selling 500

Advantages: Builds relationship w/ customer Persuasive Disadvantages High Cost May not make the sale Interpersonal Conflicts

There are this many goals of advertising. Name them. 100

1.Brand Awareness and Positioning 2.Brand Trial 3.Brand Preference 4.Brand Reminder 5.Brand Repositioning

Using a celebrity to endorse a product would be this goal of advertising. 200

Brand Preference

This is the formula for an effective advertisement: 300

AIDA Attention, Interest, Desire, Action

What are the 4 different Advertising Appeals: 400

1.Emotional 2.Biological 3.Informative/Rational 4.Social

Name 3 factors to consider in selecting advertising media: 500

Cost Reach Mechanical Requirements Lead Time Selectivity Frequency Clutter Durability

What are the different types of advertising media? 100

TV Internet Radio Magazines Out of Home (billboards, busses) Newspapers Direct to Home (flyers)

Advertising is most important for products that are: 200

New – new iPod Identical – fast food Mass Marketed – chips, pop… Low Cost – milk, affordable cars (relative), WalMart Easy to Describe – Chia Pets! (as opposed to complex or complicated products) Heavily Competitive – Pain killers, shoes, food, clothes

300

400

500