League/LSC IIA Update Wednesday, August 18, 2010

2 Contents Top LSC’s Credit Union Agreement Status League Spot Light What’s New –AutoNation –CU Difference/On-line media Updates –Shop America –CU Benefits Express Campaign –Allied Van Lines –DIRECTV –Sprint 2010 LSC Communication Schedule

3 Top LSC’s January – July 2010 Auto SalesSprint Supporting Credit Unions Texas13,040Illinois 48 Florida/Alabama5,491Pennsylvania 44 Pennsylvania3,732California/Nevada 34 California/Nevada3,613Tennessee 32 New York3,374New Jersey 26 Over 350 credit unions added this year!

4 Agreement Status Follow Up With Your Credit Unions! Program (Thru 8/15/10) Big TicketSprintMember Rewards Sign-Up Level1,873N/A1,861 Endorsement Level Total Supporting CU’s2, ,214 Check on the status of your credit unions with the League Reports at: Help make sure your Big Ticket endorsing credit unions are paid by reminding them to: Provide a copy of their Quarterly Newsletter articles Insure the new trademarked IIA web banner is prominently displayed on their CU home page Materials can be sent via to It’s not too late for credit unions to send in agreements to qualify for 4 th quarter payouts. Agreements are due by 10/31 Agreements available at:

League Spotlight 5 The Maine Credit Union League promoted Invest in America in their July newsletter More than 90% of Maine credit unions have at least one member who has benefited from the Invest In America program The Hawaii Credit Union League’s July E-newsletter promoted new Invest in America partners as adding more value to members The E-newsletter included information about CU Benefits Express and easier ways to promote Sprint on credit union websites

6 What’s New AutoNation Direct Pre-Owned Vehicle Program Credit union members will be walked through the entire purchase process –Assist members to make educated purchase decisions –Provide reasons to see their credit union first for exclusive financing –Assist with unbiased, expert information –Provide a positive Member experience –Improve the car shopping process What makes AutoNation Direct different? –Up front pricing with discounts up to 15% from publicly published prices –Thousands of pre-owned vehicles in stock –Certified pre-owned vehicles come with 3 day mile money back guarantee, 60 day - unlimited mile power train warranty and a 125 point safety inspection –Members receive high level of customized service throughout sales process o Online, over the phone or at the dealership o Shop without leaving home or office o Delivery at credit union or dealership o Delivery process takes less than an hour

7 What’s New AutoNation Pre-Owned Vehicle Program (Con’t.) A pilot launch will be rolled out beginning September 1, 2010 in the California, Colorado and Florida Markets Once the pilot launch is complete, the AutoNation Direct credit union member discount program will be extended in phases to additional markets in Arizona, Georgia, Nevada, Washington then in Alabama Illinois, Maryland, Minnesota, Ohio, Tennessee, Texas, and Virginia What should affected credit unions do to be ready for launch? –Market the program and encourage members to come in and get pre- qualified –Mine data and identify those eligible members who are in market and provide them with a pre-approval including low rates –Identify and market to members with existing home equity lines of credit

8 What’s New Media Campaigns Supporting Invest in America CU Difference Campaign –Two television and two radio spots developed for Michigan promoting the credit union advantage over big banks and Wall Street titled “Own Your Money” and “Invest in America” –Click on the following link to view all of these impactful spots –If your League is interested in using any of these spots, please contact Maureen Lafrinere at or by phone at ext. IIA online media campaign in development –3 rd qtr 2010 timeframe –Significant spending support to build on last year’s successful campaign –Includes display and search advertising along with direct marketing

9 Updates Shop America On-line Mall Opened in June! Over 14,000 members visited Shop America 3,900 members created an account Many popular stores added including: It’s as easy as: –Click – The Shop America logo from –Shop – Over 1,200 popular on-line merchants –Save – With daily specials plus earn cash back Details at: Marketing Materials at: DillardsOnline ShoesStubHub Home DepotOverstock.comTarget NordstromREIWalmart E-blast scheduled for week of 9/6

10 Updates CU Benefits Express July - August Promotion IIA is using a summertime theme to promote the medical and lifestyle benefits available through CU Benefits Express Campaign focused on dental and vision exams as well as recreational discounts Opted-in members will receive blasts IIA communications (Newsletters, Blogs, etc.) will focus on increasing awareness For details visit:

11 Encourage Credit Unions to Market “Moving Days” Promotion Spring and summer are the most popular times to move as members look to get settled in before the school year starts Credit unions are encouraged to utilize the template or other means to promote Allied Van Lines (marketing materials found at: Updates Marketing Tip Moving is a time when members also evaluate their entertainment options. So why not promote both Allied Van Lines and DIRECTV together! E-blast scheduled for week of 8/23

12 New subscribers - order DIRECTV’s NFL Sunday Ticket™ and Premier Package - save almost $300 and get: –Over 200 Games a Season, up to 14 games per week –Games in Crystal – Clear HD –Up to 8 Games on 1 Screen –Replays of entire games in 30 minutes –Catch every play inside the 20 with the RED ZONE Channel –Get 5 Months Free of DIRECTV’s Premier Package when you purchase the NFL Sunday Ticket ($54.99/mo. for 5 mos.) 285+ Channels AND all of your favorite Premium movie channels (HBO, Starz, SHOWTIME, Cinemax, DIRECTVs Sportspack) Take your Games To Go! –Member watch every Game, Everywhere they go using their Smart Phone* from Sprint® *Requires compatible cell phone with data plan (unlimited data plan recommended). DIRECTV not responsible for customer cell phone charges. –Excellent opportunity for credit unions to promote both DIRECTV and Sprint PLUS with every new subscription, Invest in America donates $10 to the Children’s Miracle Network, and members receive an additional $15 deposit in their Credit Union Account. For complete details visit: Updates E-blast scheduled for week of 8/30

13 Updates Gear up for the 2010/2011 Contract Year The Sprint contract year runs from October 1, 2010 through September 30, 2011 The deadline to order October 2010 quarterly inserts is September 1, 2010 New credit unions must include an insert in their October mailing to be eligible to earn 100% of their marketing incentive 4 simple yearly marketing requirements: Continuously display lobby materials Place two Sprint Articles per year in credit union newsletters Include inserts for entire membership in at least one quarterly mailing Continuously display correct Sprint web banner & link on credit union web site Credit union members have saved over $53 million Are your credit unions providing this discount to their members? Reach out to your credit unions supporting other IIA programs but not Sprint and make sure they are aware of this tremendous opportunity Act now so they can earn 100% of their marketing incentive next year Suggest cross promoting DIRECTV’s NFL Sunday Ticket so members can catch every game on their new Sprint SmartPhone

14 Future League Communications League Conference Calls will be held the 1 st month of each quarter on Wednesday’s at 3pm EST* –October 13 Access Information Toll free: +1 (866) Conference ID: Monthly updates via PowerPoint Presentation will be ed on: –September 15 –November 17 –December 15 *Attendance required for Leagues Endorsing or Partnering with Big Ticket and Endorsing Member Rewards New Access Instructions