© NSZM ČR MARKETING AND MEDIA ACTIVITIES OF HCCZ

© NSZM ČR I.INTRODUCTION OF HCCZ II. MAIN DOMAINS OF PUBLICITY OF HCCZ III. MEANS & TOOLS OF PROPAGATION IV. COMING EVENTS MARKETING AND MEDIA ACTIVITIES OF HCCZ

© NSZM ČR members (cities, municipalities, regions, subregions) – 24% of inhabitans of the CR. Healthy Cities, municipalities, regieons

© NSZM ČR HCCZ Mission QUALITY OF LIFE 2050 HEALTH 2050 single conceptions operational control strategic management HEALTH 2015 strategic visions SUSTAINABLE DEVELOPMENT Q QUALITY OF LIFE 2015

© NSZM ČR Local Agenda 21- the basic system of Healthy City „LOCAL ACTIONS“ projects & activities for quality of life, health & sustain. development implementation Community foundation Local partnership Community planning [inductive process] Monitoring of conditions & impacts on quality of life Expert planning [deductive process] Q Political auspices, public administration

© NSZM ČR Strategic management (expert strategy, strategic team) 6. SD & Health promotion system (expert SD indicators, expert healthy plans) 1. Community foundations – local partnership (events, campaigns, system of grants and financial support) 3. Community Planning (community plan, community indicators, surveys &polls) 4. Projects (projects storage) 7. „LOCAL ACTIONS“ for quality of life, health and SD implementation (systematic improvement, inovation) 2. Publicity, propagation HCP & LA21 (media, website) © NSZM ČR 2006 OBJECTIVE: Improvement of conditions for quality of life, health and SD implementation

© NSZM ČR Balance of Implementation Financial Resources Management quality Public administration > sustainable development, health, quality of life Subsidies & grants EU, CZ, others

© NSZM ČR Strategic management DATAPLAN STRATEGIC DEVELOPMENT Community Plan Subregional & city priorities City activities Budget Regional priorities Q

© NSZM ČR MAIN DOMAINS OF HCCZ PUBLICITY AND PROPAGATION CAMPAINGS (6 campaigns each year) TOPICS OF THE MONTH (11 main themes) HCCZ BULLETIN (11 bulletins & 6 Special Issues) WORKING WITH THE MEDIA (articles, interviews, special inserts) MEDIA ANALYSES

© NSZM ČR CAMPAIGNS raising awareness about certain issues (smoking, transport, eco – procurement etc.) explaining of WHO Healthy City Project a good way how to say “who we are” & “what we are doing” make us more understandable to public identification (politicians, officers, public)

© NSZM ČR CAMPAIGNS Days for NGOs – March (not this year) Earth Day – 22. April No Tobacco Day – 31. May Days without Injuries – July European mobility week – September Health Days – October

© NSZM ČR TOPICS OF THE MONTH

© NSZM ČR MARCH 2006 – Barrier - free towns HCP Session – 7. March 2006 City of Boskovice

© NSZM ČR APRIL 2006 – Green procurement HCP Session April 2006 City of Vsetín

© NSZM ČR TOPICS OF THE MONTH

© NSZM ČR MEANS & TOOLS OF PROPAGATION website press releases media monitoring e-conferences, media mailing list writing articles seminars, workshops, sessions, summer schools conferences dataplan and database of good practice examples media analyses

© NSZM ČR COMING EVENTS European mobility week/ Car free day  September 2006 (last year 34 members) Conference „Transport and Technologies for sustainable development  City of Karlovy Vary, September Topic of the Year 06/07 - TRANSPORTTopic of the Year 06/07 - TRANSPORT

© NSZM ČR COMING EVENTS Theme - LA 21 Good practice examples -6. December 2006, Prague - December 2006 HCCZ ConferenceHCCZ Conference 2 nd Media Analyses2 nd Media Analyses

© NSZM ČR Antonín Tym HCCZ Office E: M: W: Thank you CONTACT