Start A Socially Conscious Business with Zack Rosenberg

Vytalsygns About Zack Rosenberg, Founder of DoGoodBuyUs

Definitions 5 – Social Enterprise: A business that incorporates giving back with every transaction Can be both nonprofit and for profit ventures Ex: TOM’s Shoes is for profit Ex: Girl Scout cookies is non profit – Corporate Social Responsibility (CSR): Initiative to assess and take responsibility for the company's effects on the environment and impact on social welfare $15 billion dollars a year is raised through CSR programs – Ex: GAP RED

Who is Doing It? 6 Why We Exist – Social Enterprise: TOMS: “Buy a pair of Shoes and a Pair is given to someone in need” Projected revenue from 2013 is $300 million with more than 10 million pairs of shoes to be donated since it’s inception 0 is the amount of money they have spent on advertising – Corporate Social Responsibility (CSR): Mastercard partnered with StandUp2Cancer raising over $4mm in 2012! 1 billion media impressions and 1 million engaged fans, 3x growth in 8 months 11% category growth, outpacing category by 2x

Still Not Convinced? 7 – More than ever, consumers are looking for ways to Do Good Consumer shopping habits: – 46% of Americans are willing to pay up to 20% more for an item that they perceive gives back to society (Nielsen, May 2012) – 56% of online shoppers bought a product specifically because it gives back, versus 18% YAG (eMarketer, January 2013) Why We Exist

Still Not Convinced? 8 – More than ever, consumers are looking for ways to Do Good Customer Retention – 10-15% per year increase in sales from customers aware of your CSR efforts (Tuck School of Business, Dartmouth) Why We Exist

Still Not Convinced? 9 – More than ever, consumers are looking for ways to Do Good Recruitment: – 70% of millennials aged 18 to 26 would take lower compensation to work for a company who shared their commitment to the community (Deloitte, August 2012) Why We Exist

How Can It Tie Into My Business 10 – Facebook launched internet.org in August of 2013 to bring internet to the next 5 Billion people Who benefits from 5 Billion more people having access to the internet? Facebook of course! – Visa has partnered with the Gates Foundation and others to create financial inclusion programs allowing the underserved ways to pay and get paid using the devices they own Visa Directly benefits by giving more people the opportunity to use their services while filling a crucial need Why We Exist

Story Selling 11 Because of You, Amazing Projects came to life. Through the sale of bug spray, we were able to send 12 women back to school on scholarship. Why We Exist

Where Can I Begin 12 Does your business offer sales and discounts? Why not make them in exchange for canned goods and used coats. Partner with a local organization and co-host an event or fundraiser Allow employees a day or two per month to donate their time to a nonprofit Create a product that gives back with each purchase Why We Exist

Contact: Zack Rosenberg Founder, DoGoodBuyUs O: