1976 Establis hed in Taiwan By Stan Shin 1987 Changed name to Acer Put into strategies in USA 2000 Divided off PC Establishing new division 2002 Incorporated as Wistorn Corporation History

The types of PC desktop laptop netbook Tablet PC Ultra- Mobile PC Pocket PC

Industry Analysis

Acer Global expansion&Challenge

Major target Markets Multi-Brand strategy Brands of Acer Inc: Advantages from Implement the multi- brand strategy worldwide with differentiated multi-brand products to satisfy diverse customer and market segments. Expand Acer Group’s global PC market share. Maintain control and minimize operating expenses. Global expansion

In 2007,Acer used $710 million to acquire Gateway. Get experience from Gateway Enjoy the Gateway’s market share Acer in America Global expansion

Asia In china, Acer ranks No.2 in terms of sales incoming. Acer via sponsors series of sports events to improve brand recognition Europe In 2008, Acer announced it had acquire 75% stakes of Packard Bell. At same year, Acer has 38.9% growth for sale, the 15.7% of market share growth Global expansion

Challenge Highly competitive, many competitors such as HP, Lenovo, TOSHIBA, Dell, Apple Economic crisis & PC market shrink The period of computer industry update is becoming shorter and shorter-----quickly as computer obsolete and depreciation Keep innovation

SWOT Analysis

Economic recession Mainland China market Many competitors all over the world Substitute products

Lenovo Perfect and efficient service Good performance in Chinese market

Short-term Recommendation

Long-term Recommendation

Conclusion