Cleat Guards:

The Team:

Total group participation Total group participation Open communication 24/7 Open communication 24/7 Total support Total support Brainstorming Brainstorming Concurrent Engineering:

Market and Customer Needs: Over 240 million people regularly play soccer in more than 200 countries in every part of the world. Over 240 million people regularly play soccer in more than 200 countries in every part of the world. Over 50 million people in North America play football/rugby Over 50 million people in North America play football/rugby To determine needs: Surveys were distributed among various amateur players in high schools and university To determine needs: Surveys were distributed among various amateur players in high schools and university The customer needs obtained were evaluated, resulting in 7 main customer needs The customer needs obtained were evaluated, resulting in 7 main customer needs

Marketing Strategy Customer Needs Injury Prevention: The cleat will prevent slipping on smooth wet surfaces Injury Prevention: The cleat will prevent slipping on smooth wet surfaces Ease of Cleat Attachment: The cleat guard is easy to slip on and off Ease of Cleat Attachment: The cleat guard is easy to slip on and off Product Protection: The cleat guards protect the cleats from wear Product Protection: The cleat guards protect the cleats from wear Dexterity: The cleat guards simulate a normal shoe when placed on the cleats Dexterity: The cleat guards simulate a normal shoe when placed on the cleats Cleanliness: The cleat guard keeps dirt and grass from coming in contact with any surrounding equipment, and minimizes the amount of dirt and grass contacting the cleat sole Cleanliness: The cleat guard keeps dirt and grass from coming in contact with any surrounding equipment, and minimizes the amount of dirt and grass contacting the cleat sole Comfort: The cleat guards will provide sufficient comfort to the wearer to simulate a normal pair of shoes Comfort: The cleat guards will provide sufficient comfort to the wearer to simulate a normal pair of shoes Durability: The guards will last as long as the cleats will Durability: The guards will last as long as the cleats will

Cleat Guards:

The Cleat Guard Justification of Design Justification of Design-Sole -Straps made of elastic strap with velcro -Minimum number of components -Durable yet very deformable insole -Lightweight -All materials very flexible and basic

Marketing Strategy: Customer Needs and Feedback Market: amateur soccer, football and rugby players Market: amateur soccer, football and rugby players Stages of targeting: North America Stages of targeting: North America Europe Europe South America South America Prototype variations will be distributed as trials to university athlete market Prototype variations will be distributed as trials to university athlete market Surveys will be used to determine areas of weakness and improvement Surveys will be used to determine areas of weakness and improvement Will ensure the best possible product will be manufactured, preventing costly ECOs Will ensure the best possible product will be manufactured, preventing costly ECOs

Marketing Strategy: Distribution and Promotion Sports specific stores: Foot Locker, Super Monde Des Athletes Sports specific stores: Foot Locker, Super Monde Des Athletes Department stores: Wal-Mart, Zellers Department stores: Wal-Mart, Zellers Product will be promoted by sponsoring local soccer, football, rugby games Product will be promoted by sponsoring local soccer, football, rugby games

Marketing Strategy: Advertising Weekly flyers Weekly flyers Website ads : Sports Illustrated “advertiser links” Website ads : Sports Illustrated “advertiser links” Commercials geared to the relevant sports using popular professional athletes Commercials geared to the relevant sports using popular professional athletes

Marketing Strategy: Advertising: Sample Advertiser Link

Material Requisition (MR) i)All Quotes are in US Dollars ii)TBA-To be advised, waiting on response from company contact

Contracts awarded to : 1- Back Be Nimble Inc. 2- Hookandloop Inc 3- Bonsun Rubber

Department Budgets Materials Budget: $16,865 Materials Budget: $16,865 Manufacturing Budget: $30,100 Manufacturing Budget: $30,100 Shipping Budget: $8,500 Shipping Budget: $8,500 Packaging Budget: $5,000 Packaging Budget: $5,000 Marketing Budget: $10,000 Marketing Budget: $10,000 Total Monthly Budget: $70,465

Breakeven point 8400 pairs Initial period: Initial period: –Investment –Material –Manufacturing –Distribution –Packaging Monthly: Monthly: –Considering batch size of 10,000 –Fixed costs

Supply chain planning Suppliers delivery included in purchases Suppliers delivery included in purchases Factors involved in decision Factors involved in decision –Price of material : fixed with delivery at site –Leadtime and influence on cost –Volume discounts Order requirements Order requirements –Economic Order Quantity: holding, stock-outs, ordering cost, lead time, volume discounts. –Batch size –Frequency of orders Alternative suppliers Alternative suppliers

–Placement of product : Specialized (sports) retailers:Foot Locker, Sports Experts Specialized (sports) retailers:Foot Locker, Sports Experts Large retailers: Wal-Mart, Canadian Tire, Sears, Target, K- Mart, JC Penney, etc. Large retailers: Wal-Mart, Canadian Tire, Sears, Target, K- Mart, JC Penney, etc. –Retailers require suppliers to receive products on specific distribution centers Shipments made through commercial carriers Shipments made through commercial carriers Costs depending on size, weight or volume and distance Costs depending on size, weight or volume and distance Supply chain planning Distribution of finished product:

Prototype

Bottom View

Side View

Exploded View

Lessons learned Concurrent Engineering: Concurrent Engineering: Communication Communication Teamwork Teamwork Documentation Documentation Commitment Commitment Use everyone’s strengths Use everyone’s strengths

Questions?

Thank you!