GEOMARKETING Locate potential customers to increase sales performance
WHAT IS GEOMARKETING LI TO IMPROVE MARKET KNOWLEDGE CASE HISTORY: THE AUTOKRANE MARKET IN ITALY RESULTS
SELL MORE TO CUSTOMERS WE ALREADY HAVE HOW COULD WE SELL MORE? SELL MORE TO CUSTOMERS WE ALREADY HAVE
HOW COULD WE SELL MORE? SELL TO NEW CUSTOMERS
TO IMPROVE SALE FORCE EFFICIENCY HE NEEDS SUPPORT!!
GEOMARKETING WHO ARE OUR CUSTOMERS? 2. WHAT DO THEY NEED? Geomarketing introduces a new methodology based on a clear territorial analysis of our potential market opportunity answering the well known questions that every business has: WHO ARE OUR CUSTOMERS? 2. WHAT DO THEY NEED? 3. WHERE ARE THEY?
GEOMARKETING... For Geomarketing we intend the use of location technology to support market knowledge and particuarly the acquisition of potential customers datas. Geomarketing provides a valid help to the Sales Department giving a clear analisys of the real market. With Geomarketing companies are able to evaluate and use a large number of marketing databases and informations produced by different segments of business activity with ease and immediacy.
Geomarketing Components 3-INTERNAL DATABASE: ERP CRM 1- STATISTICAL AND MARKETING KWNOLEDGE GEO 2- GIS SOFTWARE 4-ESTERNAL DATABASE Es.CENSUS GEOCOM 5- MAPS
GEOMARKETING DEMO Italian Autokranes Market
GEOMARKETNG investments & results INVESTMENT: 30.000 US $ RETURN extra sales: (New customers acquired) 420.000 US $ TIME: 6 months ACTIVE CUSTOMERS ( Italy): 4.850 POTENTIAL CUSTOMERS ( Italy) 88.500 Sales results in the italian market underline an extraperformance of + 33% sales in 2005with a turnover in 2005 of 140 Millions US $ .
BUILDINGS INDUSTRY ITALY POTENTIAL CUSTOMERS: BUILDINGS INDUSTRY ITALY Fonte dati: SDA BOCCONI, GEOCOM ITALIA
GEOMARKETING...where From a theorical point of view Geomarketing translates basis concepts of market strategy into simple datas ready to be used in every day working life by sales directors and vendors: Marketing Strategy Marketing Operations Geomarketing
POTENTIAL CUSTOMERS / region GEOMARKETING: POTENTIAL CUSTOMERS / region
Potential Customers / Province GEOMARKETING: Potential Customers / Province
Potential Customers / Zip Code GEOMARKETING: Potential Customers / Zip Code
GEOMARKETING: Drill Down Pushpins
Customers & Sales Zones
Active customers VS. potential customers
Sale Force Support
Sale Force Support
POTENTIAL CUSTOMERS ITALY
Geo Database
Geo Database
Thank you for the attention Q & A?