Quarterly Business Partner Meeting Tuesday, October 12 th 2010 Dial-in Info: Passcode:

2 Your lines will be muted, however we will open them at the end for Q&A.Your lines will be muted, however we will open them at the end for Q&A. If you have questions, please select the chat icon in the lower left corner of the Web Conference page and type your question.If you have questions, please select the chat icon in the lower left corner of the Web Conference page and type your question. All contact information for our presenters will be available at the end of the presentationAll contact information for our presenters will be available at the end of the presentation

3 Agenda Sales Update- Sally Craig –Fiscal Year Update Product Marketing – Mark Butje –Solving Business Issues Marketing- Nancy Master –FY11 Marketing Strategies Install Base- Michelle Hobbs –Certification, Expanded training –Professional Services Blocks Product Marketing – Mark Butje –Pricing Tool Customer Programs- Mary Kaufman –Sage Employer Resources Portal –Higher Education Industry Program –Customer Loyalty Program & Success Stories Business Care -/Maria Encinia –Sage Abra Business Care Launch Product Management Update- Jennifer Dungan –SQL HRMS v10.1 –Suite v9SR

4 Partner Productivity Encouraged Creativity New Approaches –Test Pilot Marketing Pgms –Adding PSG content to certification –M&S Winback Pgm –Paying Partners M&S commission –New Virtual Training Delivery –Developer Partner Program –Sales and Operations Dashboard

5 Our Journey Overall 100% THANK YOU!

6 Communication & Teamwork Business Partner Advisory Council Quarterly Partner Calls Monthly Newsletters PRO Website Team Access Sally Craig –Cell (239)

Employer solutions solving business issues Mark Butje

8 In a nutshell Sage Employer Solutions offers small to medium size organizations solutions to excel in Employee Management. Today's HR departments are not 'just' administering employee records and processing payroll - they provide crucial process- and decision support to the rest of their organization. Sage Abra HRMS and Payroll solutions lift the Human Resource department to a higher level of service and positively affects the organization’s bottom line.

9 Recruiting Onboarding Policy Communication Compensation H&W Benefits Payroll Training Performance Evaluation Promotion Retirement Leave Career Development Sage Abra HRMS: more than admin

10 Sage Abra HRMS: more than admin

11 Sage Abra HRMS: more than admin Providing crucial information Automating processes Selecting and attracting talent Getting the best out of talent Employee motivation and retention Service to the organization Affects competitiveness

12 Managers -- Web Portal Employees -- Web Page CFO -- Excel Model Supervisor -- Smart Phone Executives -- SharePoint Live Web Links Sage Employee Analytics™ Personalized information in personal preferred format

13 Sage Employee Analytics™

14 Positively affecting the bottom line Improving performance –Making the best use of talent –Having the right information anywhere, anytime –Empowering managers and employees –Increased employee motivation Lowering cost –Improved employee retention –Increased efficiency, accuracy and effectiveness –Single source of truth Crucial risk management –Compliant with latest legislation and regulations “Human Resource Management is a vital part of organization’s competitive edge” --- University of Michigan, 2007 “Human Resource Management is a vital part of organization’s competitive edge” --- University of Michigan, 2007

15 Positively affecting the bottom line “Human Resource Management is a vital part of organization’s competitive edge” --- University of Michigan, 2007 “Human Resource Management is a vital part of organization’s competitive edge” --- University of Michigan, 2007 R eturn O n E mployee I nvestment

16 The whole product Trustworthy Convenience Total control Piece of mind The solution to shine in your organization

17 Marketing Update Nancy Master

18 FY11 Overall Marketing Strategy Be Relevant, Be Engaged, Be Valuable Improve Inbound Marketing Results –Redesign SageAbra.com to be more engaging with HR news, resources and tools designed to attract repeat visits from customers and prospect –Improve SEO/PPC results Move NCA and Customer Marketing into Eloqua for lead nurturing, scoring, tracking, engagement optimization, reporting –Utilize content marketing/thought leadership platform –Map marketing content to the buying cycle Launch social media to drive customer, prospect and industry opinion leader engagement Develop and execute customer marketing activities according to the customer life cycle Partner with Sales and Channel Marketing to leverage corporate created assets for partner driven marketing activities

19 Q1 Initiatives Customer Marketing –New Releases Sage Abra SQL Canadian Payroll Sage Abra Suite 9.0SR –Launch Sage Business Care –HR Compliance Trivia Game –Webcasts Promotion Sage Abra SQL v10.1 HR Actions Sage Payroll PayCards –Monthly Training Campaigns –Holiday Messages Snowball Fight Game Holiday Calendar

20 Q1 Initiatives New Customer Acquisition (NCA) –New SageAbra.com Website Redesign –New SEO Campaigns Ads placed on LinkedIn, Facebook –Targeted Geo-Marketing Initiative Collaboration with Corporate Marketing, Channel Marketing and Sales –Cross Sell Campaigns Accpac, Timberline, MAS, BW, FAS, TimeSheets, Timeslips –Marketing Automation Thought leadership and nurture marketing via marketing automation –Social Media Launch

21 Certification, Expanded Training and Professional Service Blocks Michelle Hobbs Director, Install Base Sales

22 Quick Update Managing Your Employees with Abra success! Sage Abra HRMS Consultant’s Guide on Mimeo

23 Certifications ProductTrainingDelivery Method Recertification Required SQL v10 HRRequiredRTL/ATLYes SQL v10.1 HRRecommendedATLNo SQL v10.1 PYRequiredVirtual ClassroomYes Suite v9 HR & PY RequiredRTL/ATLYes Suite v9SRRecommendedATLNo To register please visit Sage Partner University at

24 Abra SQL Certifications Abra SQL v10.1 Payroll Recertification –New General Ledger –Real world implementation examples & best practices –Includes Canadian functionality –Project Management Primer –Advanced Implementation –Web-based curriculum with hands-on virtual training lab –First class starts November 29 th –Second class starts December 13 th

25 First Time Abra SQL Certifications First Time Abra SQL v10.1 HR Certification –Virtual classroom –October 19 – 20 (1 seat available) –November 1, 3, 5 (1 seat available) First Time Abra SQL v10.1 Payroll Certification –Includes GL, Canadian, Field Experiences, Best Practices, Project Management and Advanced Implementation –November 22 – 24 (1 seat available) –December 6 – 9 (Full) –December 13 – 17 (3 seats available)

26 New Training Content Abra SQL Payroll Project Management Primer –Project Management and Needs Analysis best practices –Effectively define scope and business requirements –Abra PSG Project Management toolkit Advanced Implementation for Sage Abra SQL –Overcome complex implementation issues –Data recovery strategies using MS SQL –Hands on Virtual training environment

27 Wait, There’s More… Courses in Development –Customization for Sage Abra SQL HRMS –Suite-to-SQL Migration Sales Workshops –Positioning Sage Abra HRMS –Uncovering Your Clients Needs – The Discovery Process –Putting the Best Presentation Forward

28 PSG Consulting Time Blocks Program Partners contracted Abra PSG for billable hours in FY10 Program sign-up period from 11/1 - 12/31 Consulting time blocks range from hours Average hourly rates range from $128 to $140 per hour with margins as high as 27% at a billable rate of $175 For more information contact Dana Ross or your Partner Advocate

29 PRICING TOOL Pricing as of:October 1, 2010 Pricing tool version:1.0 USAIntroduction Sage Abra SQL HRMS 10.1 Please fill in and save: Business Partner:[Your name here] Business Partner number: Product margin: 25% licence revenue >$10,000 Support margin0% Welcome. This pricing workbook is brought to you by Sage Employer Solutions, Product Marketing. It contains the updated price lists (Green tabs) as well as a Pricing Tool (blue tabs) for new customers. Before you start using the tool please fill in the information below (inside the light-yellow box) and save the pricing tool. The tab "Pricing Tool" is used to create a configuration for a new Sage Abra installation and calculate the price. The tab "Output" can generate a pricing specification sheet. If the Customer information was entered in the "Customer Info" tab, it will also be listed on the top of your Output sheet. The 'Menu ' tab is created for easy navigation. We hope you like the tool. Menu

Customer Programs Mary Kaufman

31 Customer/Partner Programs Sage Employer Resources Portal – Tutorialwww.sageemployerresources.com Higher Education Industry Program Customer Loyalty Program and Success Stories

32 Sage Employer Resources HR and employment information on key topics such as interviewing, hiring, performance reviews, and termination Downloadable sample Employee Handbook Downloadable state and federal posters Hundreds of downloadable forms, policies, and checklists New Health Care Reform and other benefits information that's easy to understand and explore State and federal COBRA information as well as a range of additional employment laws by state

33 Higher Education Industry Program Registered educators will receive free Abra software for their classrooms, and free installation support We will market this program throughout the U.S. to all secondary institutions that have a Human Resources curriculum Press Release in approval stage to be sent end of October

34 Clarabridge – Net Promoter Clarabridge customers benefit from the ability to: Understand the Voice of the Consumer to drive revenues –Proactively address changes in customer needs and wants –Gauge gaps between desired customer experience versus actual experiences –Tap all channels of communication to assess customer sentiment –Improve customer loyalty and retention by delivering products that match desired features and user trends Design and measure effective customer service programs and operations –Automatically categorize comments and cluster key concepts to proactively identify and provide solutions to the most frequently occurring topics of discussion Effectively outmaneuver competitors. –Discover new options for competitive positioning to lock in top of mind market share Successfully market innovative products. –Track range of consumer reactions to marketing campaigns to deliver more effective messaging that drives revenue streams. Mine customer and publicly available data to generate better sales strategies and tactics

35 Clarabridge: Net Promoter Score

36 Success Stories/Customer HERO 21 Success stories out at –Haartz Corporation –Military Sales & Service Co. –Museum of Science and Industry –Seattle Mariners 3 additional stories located under marketing out on the Pro site – DuBois Chemicals –Villa Pizza –Citizens Bank –New Lenox

Sage Abra Business Care Launch Date Nov 1 st, 2010 Maria Encinia

38 Agenda Launches Nov 1 st, 2010 –Watch for launch to BP’s Sage Abra Business Care New to Silver and Unique to Gold

39 Sage Abra Business Care FeatureSilverGoldComments SalesNew to SilverUnique to Gold Software DiscountsN15% Training & Other Services Anytime Learning Discount10%Unlimited Classroom/Realtime/Virtual Training DiscountN20% Customer Summit$100 off each registration $200 off each registration Sage Employer ResourcesNY E-support & Other Services Live ChatYY9-5 M-F ET Knowledgebase (New across NA)YY Private Online CommunityYY Annual System CheckNY Quarterly Support Based WebcastNYTips & Tricks

40 New to Silver and Unique to Gold New to Silver –Live Chat –Discount for Summit –Discount for Anytime Learning Unique to Gold –Software discount –Priority access –Annual system check –Increased Summit –Increased Training discounts –Unlimited Anytime Learning –Quarterly Support webcast –Sage Employer Resources

Product Management Jennifer Dungan

42 Abra Product Updates Abra SQL HRMS v10.1 –Completed successful beta with partners and customers –DPP certifications –Shipped in controlled release to customers and partners –Available to all customers and partners in October Abra Suite v9 SR –On schedule for delivery in middle of October –Includes updates to Abra HR, payroll and Abra Workforce Connections (AWC) –Update available for download to HR and Payroll customers' –Shipment to AWC customers –Included with all new Abra Suite shipments

43 Contact Information Sally Mark x Nancy x Michelle x Dana Ross- Katrina x Mary x Joe x Maria x Jennifer