Building the Prepress-Printer-Publisher-Paper Infrastructure: Information & Technology PRIMEX 2003 Conference February 13, 2003 Neil O’Callaghan SVP, Technology AGTseven

2 Supply Chain Optimization

Sometimes... we forget what we do.

6 IT Opportunity for the Graphic Arts Industry Manual Redundant Time Consuming Error Prone Costly Technologically Backward Broken Other Than That They are Great! Our Current Business Processes Are...

7 Electronic Exchange of Business Information Will... Enrich the Customer Service Experience While... Reducing Cost of Service and... Improving Quality of Service and... Increasing Efficiency and... Enhancing Turnaround... That’s Not All Bad!! FedEx.com as an Example

8 Core Business ASP Services and System Sales Client Business Processes Prepress Work in Process Prepress Archive Client “Library” Printers

9 Core Business ASP Services and System Sales Client Business Processes Prepress Work in Process Prepress Archive Client “Library” Sometimes... we forget what we do. Printers

Sometimes... we forget what we do. Source: THE BUSINESS OF DIGITAL PRODUCTION IN THE GRAPHIC ARTS © Copyright 1997 Graphic Communications Association

Sometimes... we forget what we do. Source: THE BUSINESS OF DIGITAL PRODUCTION IN THE GRAPHIC ARTS © Copyright 1997 Graphic Communications Association

12 Sample Workflow Publisher Printer Agency Distribution Agency Prepress Publisher Prepress Ad Mgmt Photo TalentOutdoor

Sometimes... we forget what we do.

14 Industry Standards... CIP4 JDF UNADI SPACE XML Ad-ID Can’t Live With Them, Can’t Live Without Them

15 What is CIP4? CIP4 is an international, world wide operating standards body located in Switzerland. The purpose of the association is to encourage computer based integration of all processes that have to be considered in the graphic arts industry, in particular the specification of standards, including the Job Definition Format (JDF). The International Cooperation for the Integration of Processes in Prepress, Press and Postpress

16 What is JDF? The Job Definition Format is a comprehensive XML- based file format/proposed industry standard for end-to-end job ticket specifications combined with a message description standard and message interchange protocol.

17 What Will JDF Do? streamline information exchange between different applications and systems. enable the entire industry, including media, design, graphic arts, on-demand, and e-commerce companies, etc. to implement and work with individual workflow solutions. integration of heterogeneous products from diverse vendors into seamless workflow solutions.

18 Important JDF Features: Carry a print job from genesis through completion. –Detailed description of the creative, prepress, press, postpress, and delivery processes. Bridge the communication gap between production and Management Information Services. –Instantaneous job and device tracking, detailed pre- and post- calculation of jobs Bridge the gap between the customer's view of the product and the manufacturing process –Defining a process-independent product view, process- dependent production view of a print job.

19 Sometimes... we forget what we do.

20 SPACE-XML Specifications for Publisher Agency Communications Exchange Advertising space reservations Insertion orders Change orders Material handling instructions An IDEAlliance initiative

21 UNADI Universal Ad Identifier Standard numbering and identification system Public method of identifying and tracking ads and ad materials across enterprises An IDEAlliance initiative

22 Ad-ID Advertising Digital Information, LLC Jointly owned by AAAA & ANA (American Association of Advertising Agencies, Association of National Advertisers) Proctor & Gamble, Pepsi, and Ernst & Young announced support Generates unique identifying codes for advertising Used for scheduling, media placement, billing and verification Replacement for 32 year-old ISCI system in broadcast advertising (Industry Standard Coding Identification)

23 “This is an important step forward for the industry and P&G. Ad-ID will help ensure we deliver the right message, in the right context, at the right time to our consumers. We believe one universally accepted standard will help the industry work more efficiently and effectively together.” Jim Stengel Global Marketing Officer The Proctor & Gamble Company

24 “The digital marketplace demands digital solutions. Ad-ID is the first step toward improved communications across digital platforms and the sharing of ideas on a global basis.” Dawn Hudson President, Pepsi-Cola North America PepsiCo, Inc.

25 The ANA (Association of National Advertisers) represents over 300 companies with 8,000 brands that collectively spend over $100 billion in marketing communications and advertising. ANA Press Release

26 Conclusions (well... the end at least) Get Your Internal Systems Together (Open and Accessible) Requires Pervasive Industry Adoption (Beta vs. VHS) Everyone Benefits, But Everyone Must Want It (and PUSH for it) Key to the Advancement of the Industry (Else we Stagnate) The Next Frontier of Graphic Arts (Production Issues Almost Baked) JUST DO IT!!

Thank You